When people think of licensing they often forget the huge opportunities for IP in advertising. It's a tougher category to manage as IP owners can’t usually pitch directly to companies due to the advertising and media agencies most companies with big marketing budgets employ. Therefore it is a category

With many studios focused on live action remakes of their animated back catalogue, 2025 saw a dearth of new big animated films. This year's Smurfs movie (the fourth) continued the downward trend of the franchise at the global box office: $563M → $347M → $197M → $117M. And Elio was pretty much dead

‘Band merch’ has come a long way over the past few years, what started as tour specific t-shirts bought at the gig has now evolved into a huge business with dedicated websites and huge ranges of products. Looking at the online stores of recent big tourers you can see just

* The North American box office was flat YoY at $3.6B. * Lilo & Stitch was the biggest domestic movie this year with $423M, Inside Out 2 the biggest movie of summer 2024 hit $650M. * Summer 2024 had a second film go over $650M - Deadpool and Wolverine. * Summer 2025’s box

BLE is now just 5 weeks away, and often catches people out, coming soon after the end of the summer vacation period. The show celebrated 25 years in 2024 with its highest attendance on record with over 11,000 attendees from 172 countries and more than 1,400 retailers. So

We’ve made some changes to the brand pages so that IP owners can share more details with, and make the pages more engaging and informative for, potential partners. Check out what’s new below: * We’ve added new fields so that brand websites and social media links can be