Brand anniversaries are a fantastic opportunity for brands to create ‘a moment’ to remind existing and lapsed fans about the IP, bring in potential new fans and licensing partners and secure new or additional shelf space at retail. If planned correctly they can deliver on all of these, usually anchored

With last week’s news that Netflix has signed a deal with Asmodee on Catan to create ‘a slate of scripted and unscripted projects inspired by the hit board game’, and Robert Kirkman’s Skybound Entertainment and Hasbro Entertainment are teaming up to produce Energon Universe, based on G.I.

IGN’s FanFest may be a new addition to the event schedule, but already it is proving able to land some great exclusives and below are the new updates for some great licensed IPs. TV A new clip from Netflix’s The Witcher gives fans a clearer look at Liam

This weekend saw the Javits Center in Manhattan once again be taken over by fans of all interests for New York Comic-Con. A fantastic opportunity for fans to meet, cosplay and celebrate their favourite fandoms whilst also getting to sit in on exclusive panels, see new footage and indulge in

If you can believe it, it is already that time again. The days are getting shorter, pumpkin spiced everything are dominating retailer shelves and thoughts are well and truly turning towards the Holidays. Looking at what the retailers think are going to be the most popular toys filling stockings this

When people think of licensing they often forget the huge opportunities for IP in advertising. It's a tougher category to manage as IP owners can’t usually pitch directly to companies due to the advertising and media agencies most companies with big marketing budgets employ. Therefore it is a category