With 2025 coming to a close we’re looking ahead to some of the events that we think will not only draw eyeballs but will also be big for licensing and brand partnerships too. Take a look at our list and let us know any you think we’ve forgotten

Last month Disney announced a next-generation robotic character representing Olaf, the beloved snowman from  Frozen. And it wasn't a ‘coming in the distant future' innovation, the character will appear at Arendelle Bay Show in World of Frozen, the new immersive world at Disneyland Paris early next year as well as

Along with the new homepage on Negosh.com, we’ve updated the Marketplace to make it easier to find and engage with licensing partners. Your dashboard now highlights recent deals, open licensing opportunities, and recommended brands for you to work with. Here is everything that is new: New for Licensees:

We’ve discussed in a previous post how impactful licensed IP can be when used in advertising, helping to create feelings of nostalgia or excitement. They have also proved particularly effective at key retail moment to help advertising stand out during those competitive times and this holiday season is no

Last week it was announced that CAA Brand Management has reached an agreement to acquire Beanstalk, and with Warner Bros. Discovery being circled by potential buyers like Netflix, Paramount and Comcast, we could well see fewer, and bigger, players in the licensing space. There is understandably concern what this might

The Jim Henson Company, the iconic leader in family entertainment and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced that four of their beloved IPs are now available on the platform. Product creators on the Negosh platform can now access and partner with