With the world continuing to be an unpredictable place, consumers are looking for brands and experiences that make them feel secure and good about themselves. And retailers are looking to place safe bets on tried and tested IPs. This is where evergreen and nostalgic brands can really benefit. The nostalgia

Gridsnap, the full service studio offering a 360 approach to building immersive experiences within Fortnite and Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets, today announced a new strategic partnership. This collaboration brings synergy across both physical and digital spaces, and unlocks new opportunities for

Collectible figures are some of the biggest sellers for the toy industry, with those based on manga, anime and video games performing particularly well. Toy Fairs in London and Nuremberg have been awash with them and expect New York to see more of the same in a few weeks. Collectibles

Licensing and sports go together incredibly well. Check out our previous post on how well sports licensing continues to perform. Teams and leagues have decades of built up fandoms and support, through wins and losses. When it comes to individual sports stars though the fans can be more fickle and

Like all fandoms there has always been a desire by music fans to show and share their support of their favourite artists and bands. Traditionally this took the form of t-shirts, mainly sold at concerts.  Today however ‘band merch’ is more of an art form that connects fans with their

With the likes of Barney the Dinosaur and Dora the Explorer making comebacks in the past 12 months its not unusual to see kids brands reboot themselves for the next generation - but whilst some do it successfully, others don't quite hit the mark. Managing IPs is not an easy