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Apr 07, 2025 / 4 min read /

When It Comes to Partnering with Brands - is Bigger Always Better?

When It Comes to Partnering with Brands - is Bigger Always Better?

As a product manufacturer in the licensing space, or looking to get into licensing, deciding which brands to go after can be daunting. In just a few weeks’ time in Las Vegas a huge array of brand owners and representatives will build their booths and showcase their priority IPs for

Apr 04, 2025 / 5 min read /

CinemaCon 2025 Round Up

CinemaCon 2025 Round Up

As we gear up for Licensing Show in Vegas in May, another convention has been taking place there this week - CinemaCon. As the largest gathering for the worldwide motion picture theater industry, the 3 day event sees exclusive presentations from some of the biggest film studios,  debuting a slate

Mar 31, 2025 / 3 min read /

VTubers - A New Frontier in Licensing?

VTubers - A New Frontier in Licensing?

Many in the licensing industry have long been pointing to the number of brands in South East Asia, that have yet to break into ‘the west’, as a huge opportunity for growth. We have already covered the growth in anime and manga, and how when combined with the collectibles category

Mar 28, 2025 / 3 min read /

Studio Ghibli and The AI Debate

Studio Ghibli and The AI Debate

Studio Ghibli is the beloved Japanese animation studio which this summer is celebrating 40 years of film making. Famous for its meticulous hand-drawn animation style, which contributes to the unique aesthetic and emotional depth of their films. Some of its biggest films include My Neighbour Tortoro, Spirited Away, The Boy

Mar 26, 2025 / 1 min read /

New Feature - Custom Deal Memos

New Feature - Custom Deal Memos

At negosh we pride ourselves on making brand collaboration as easy as possible, especially for those new to the industry. As part of this ongoing mission we’re pleased to share that we’ve added the option for brand owners to create custom deal memo templates on the platform.  This

Mar 24, 2025 / 2 min read /

The emoji company GmbH joins Negosh

The emoji company GmbH joins Negosh

The emoji company GmbH, has announced it is joining Negosh, the leading licensing solution for unlocking new revenue streams and expanding markets. This strategic partnership allows The emoji company GmbH to connect with product manufacturers around the world to help further grow its category offerings in even more markets. The

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