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Aug 25, 2025 / 1 min read /

UK Official Viewing Figures Now Include TV Set YouTube Viewing

UK Official Viewing Figures Now Include TV Set YouTube Viewing

Barb, the UK industry’s standard for understanding what people watch, has added TV-set viewing to YouTube channels to its reporting. 200 of the most-watched YouTube channels across a number of interests have been selected to be part of its regular audience reporting. From popular creators like Sidemen and kids’

Aug 18, 2025 / 2 min read /

Licensing & Collectibles Are Helping to Drive the Toy Industry

Licensing & Collectibles Are Helping to Drive the Toy Industry

Circana’s H1 2025 report on the toy industry in the G12 countries (Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, United Kingdom, and the United States) shows that dollar sales increased by 7% to $27.5 billion, units sold grew by 4%, and average selling price (ASP)

Aug 11, 2025 / 2 min read /

What To Do When You Have an Unexpected Hit On Your Hands

What To Do When You Have an Unexpected Hit On Your Hands

Successful licensing is about making sure that the right products are on the right shelves (real or virtual) at the right time. And that’s why, traditionally, licensing programs are years in the making. However, every so often, a film, musician or TV show hits in a way that wasn’

Aug 06, 2025 / 2 min read /

ATRBUTE and Negosh Announce Strategic Partnership to Bring Visual Artists to the Licensing Forefront

ATRBUTE and Negosh Announce Strategic Partnership to Bring Visual Artists to the Licensing Forefront

Negosh, the fastest-growing global marketplace connecting IP holders and global brands with manufacturers, has partnered with ATRBUTE, a leading creative agency representing today’s most compelling visual artists including Tristan Eaton, Shantell Martin, Jen Stark, Luke Pelletier, and Thumbs. Through this collaboration, ATRBUTE’s roster of illustrators, painters, and multidisciplinary

Aug 04, 2025 / 2 min read /

License Global's 'Top Gloal Licensors Report' - Key Takeaways

License Global's 'Top Gloal Licensors Report' - Key Takeaways

Last week License Global released their annual 'Top Global Licensors' report and it gives a great snapshot of the licensing industry, from the 93 brand owners that took part. It delivers a raft of insights; from which licensors are seeing growth, to which product categories have the most potential for

Jul 28, 2025 / 4 min read /

SDCC 2025 Recap

SDCC 2025 Recap

Marvel and DC had very limited presences at the show this year - with Fantastic 4 and the second season of Peacemaker being their main content showpieces, although their video games and comics did get more of a look in. However that means that everyone else got to shine a

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