Collectible figures are some of the biggest sellers for the toy industry, with those based on manga, anime and video games performing particularly well. Toy Fairs in London and Nuremberg have been awash with them and expect New York to see more of the same in a few weeks. Collectibles

Licensing and sports go together incredibly well. Check out our previous post on how well sports licensing continues to perform. Teams and leagues have decades of built up fandoms and support, through wins and losses. When it comes to individual sports stars though the fans can be more fickle and

Like all fandoms there has always been a desire by music fans to show and share their support of their favourite artists and bands. Traditionally this took the form of t-shirts, mainly sold at concerts.  Today however ‘band merch’ is more of an art form that connects fans with their

With the likes of Barney the Dinosaur and Dora the Explorer making comebacks in the past 12 months its not unusual to see kids brands reboot themselves for the next generation - but whilst some do it successfully, others don't quite hit the mark. Managing IPs is not an easy

Sports licensing is big business - with just the sports apparel business generating over $200 billion in 2023 - and Statista is forecasting that this is likely to grow to reach $294 billion by 2030, up nearly 50% in 7 years.  Sports have always been a big part of the

Food & beverage licensing is everywhere, from QSRs, to supermarkets, gas stations and convenience stores. Anywhere they sell food, there will, more than likely, be licensed products. For the untrained eye it's not just those items with kids cartoon characters on, which are often the poster boys and controversy lightning rods