Beyond the Leaf: Houseplant's Strategic Evolution in the Licensing Landscape
![Beyond the Leaf: Houseplant's Strategic Evolution in the Licensing Landscape](/blog/content/images/size/w600/format/webp/2024/03/8CGtBePYo5kCc3RBEty7if-Large.jpeg)
The transformation of Seth Rogen's Houseplant from a niche cannabis brand into a diverse lifestyle brand encapsulates a forward-thinking approach to licensing and brand partnership extension that has historically remained unchartered territory. This change shows how today's brands use what makes them unique to break into new markets and change