Betakkuma
Why partner with Betakkuma?
"Betakkuma” is creepy, intense and beautiful! A white bear character with creepy-crawly and realistic movements. More than 700 million SNS stamps have been downloaded, mainly in Southeast Asia. In Japan, in addition to being sold as merchandise in famous fancy stores, the company has also released stamps in collaboration with major telecommunications companies and beverage manufacturers.
How do I license Betakkuma?
To license Betakkuma, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Betakkuma page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
5 categories across 5 families
Apparel
Open to all
Electronics & Accessories
Open to all
Food & Beverages
Open to all
Toys & Games
Open to all
Video Games / Software / Interactive
Open to all
Channels of distribution
4 channels across 2 groups
Mass-market and value
3
Digital and remote
1
Gallery
Notable successes
🏆 Number of times stickers are used on SNS Betakkuma's GIF sticker has been used 433,602,601 times on SNS, 📈 Betakkuma's GIF stickers are loved around the world. The main areas of use are North America, Central America, and Southeast Asia.
