Gel Blaster was founded when our CEO Colin Guinn saw an opening in the market for a tech driven active lifestyle brand which was fun and innovative. It’s getting increasingly difficult to get kids, friends, family, and even ourselves outside to do something, anything, in the course of a day. We are taking that time back. Getting outside and playing, with or without a Gel Blaster, is the key to a happy and healthy life.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Gel Blaster

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Product categories

Channels of distribution