Ringling Bros. and Barnum & Bailey
Ringling Bros. and Barnum & Bailey® is back—reimagined, re-energized, and more electrifying than ever. As an American icon turned dynamic multi-platform entertainment franchise, Ringling delivers a new era of jaw-dropping thrills and family-friendly spectacle designed to spark joy across generations. Touring over 55 markets through 2025, Ringling invites fans of all ages to witness an immersive 360-degree live experience featuring world-class talent from 18+ countries. With over 75 awe-inspiring performers showcasing aerial stunts, acrobatics, global dance, live music, and comic relief, every show is a celebration of the human spirit. Now with over 11 billion media impressions, 1,200+ news stories, and 650K+ social followers, Ringling isn’t just a show—it’s a movement. Rooted in its core philosophy to “Spark Real Fun,” Ringling connects modern families in meaningful, unforgettable ways. Welcome to The Greatest Show On Earth®—a place where wonder lives, and connection comes to life.
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Target audience
Gender
Male
Female
Age group
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other
Notable successes
🏆 🎪 Live Audience Reach 2M+ attendees across the 16-month U.S. tour 👍 🌐 Massive Media Buzz 11B+ media impressions since the relaunch\! 📊 📍 National Tour Presence 300+ shows across 55+ major U.S. markets.