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Cheesecaked

Food & Beverage

Her imprint, Cheesecaked, was born from a traumatic accident and would go on to become one of the nation’s most sought-after gourmet dessert brands. As therapy, Shawn’s passion for baking led to the creation of Cheesecaked, a gourmet bakery known for its unique cheesecakes and signature milkshakes. The brand gained traction through high-impact social media campaigns, influencer collaborations, and strategic partnerships, driving buzz and awareness. Her innovative desserts have been featured on Food Network, Good Morning America, CNN Travel, and more. Despite achieving sweet success, Shawn faced a devastating challenge when she was diagnosed with Stage 4 Breast Cancer, forcing her to close her beloved bakery. But her resilience never wavered. In 2025, Cheesecaked will make a powerful comeback, reopening its “Mini” brand concept in Atlanta and launching a children's line, “Sweet Whimsy.” Cheesecaked is set to evolve beyond a bakery into an immersive family experience where fun, creativity, and delicious treats come together. The expansion includes: Cheesecaked Family Fun Centers – Offering unforgettable birthday party experiences. Children's books and digital content – Inspiring young minds with creativity and fun. By blending food, entertainment, and memorable experiences, Cheesecaked is poised to create a unique space where families can gather, celebrate, and indulge in life's sweetest moments.



Target audience

Gender

Male

Female

Age group

Infant/toddler (0-3)

Kids (3-12)

Teen (13-19)

Young Adult (20-25)

Adult (26+)


Product categories

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other

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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

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Notable successes

👍 Social Media Buzz Over 54K Instagram followers and 10K Facebook followers 📊 Media Spotlight Featured on Food Network, Good Morning America, and CNN Travel

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