Bozo the Clown
Bozo the Clown is a children's entertainment character who was introduced in the United States. He is known for being naive, innocent, childish, clownish, cowardly, hyperactive, friendly, silly, fun-loving, and more. Inspiring our inner clown to promote kindness, silliness and a happy world. Bozo’s Values: Clean fun Innocent Laugh at yourself Contagious Optimism Fearless Creativity Family Values Quality entertainment Non-violent Fun Facts: • Bozo show aired on WGN until 2001 • On TV for over 47 consecutive years • Over 300 million viewers • Over 50 million households weekly • Several Christmas specials • Bozo Public Service Announcements • Parade participation: McDonald’s Thanksgiving Parade • Over 200 Bozos Worldwide • Worldwide recognitions/Canada/Mexico/Greece/Australia/Thailand and Brazil
Gallery
Target audience
Gender
Male
Female
Age group
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Open to Other
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Other
Notable successes
🏆 Bozo's Global Reach 156 Bozo cartoons aired throughout the world\! 📈 Bozo Raises Millions for UNICEF Bozo helped raise millions of dollars for UNICEF\!