Schnerds

On a recent trip abroad to paint a mural, Brooklyn-based artist Chris Zaccaria visited many historical sites. Even in Giza at the pyramids he saw people on their phones - with seemingly little curiosity about where they were. He met an American traveler who told him, "the Parthenon is a waste of time" because, "you can't get a photo by yourself there". That plus living in NYC and seeing how people can treat each other made Zaccaria realize he needed to do something about how we are interacting with ourselves, one another and our environment. The answer - Schnerds. Schnerds are loving and curious creatures who are focused on one another in that moment alongside their fellow Schnerds. They share in experiences and help one another - when a Schnerd is having a tough time they talk about what is going on, are curious about what the other Schnerd is feeling and want to understand how they can work together to raise the frequency of the Schnerdiverse. When we see a Schnerd it is supposed to be a reminder to be present and to be loving to those around us. So we invite all of you with open arms into the Schnerdiverse. Schnerds. Join the Herd.