【ストーリー】
ある日、お米屋さんにやってきた柴犬の４きょうだいたち。
美味しいご飯をもらい、いつのまにか住み着いてしまいました。
大好きなご主人のために立派な看板犬を目指す4匹は、ちょっぴり失敗しながらも今日もお手伝いに奮闘中です！
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【キャラクター情報】
柴犬に「忠犬」イメージを組み合わせたキャラクターで2014年から 女性を中心に好評を得ています。
現在、日本国内のゲームセンターに向けたクレーンゲーム景品やファンシー雑貨店で物販商品を展開。近年では台湾・韓国でもグッズ展開をしています。
柴犬をモチーフにしているため、海外の方も日本のお土産としてお買求め頂いております。

【Story】
One day, four Shiba dog siblings came to a rice shop.
They were given delicious meals, and before they knew it, they had settled in.
They are trying to be great mascot dogs for their beloved master, and they are struggling to help him today, even though they fail a little!
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 【Character Information】
This character combines the image of a "faithful dog" with a Shiba dog, which was also popular from 2014.  
This character has been well-received, especially by female customers. 
Currently, the company offers crane game prizes for game arcades in Japan and merchandising products at fancy goods stores. In recent years, the company has also developed merchandise in Taiwan and South Korea.
Because of the Shiba Inu motif, many people from overseas buy them as souvenirs from Japan.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Stores focused on specific product verticals or hobbies.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Stores focused on broad reach and/or price sensitivity.

忠犬もちしば (MOCHISHIBA)

【ストーリー】
でぶねこは、食べることと寝ることが大好きなネコ。
でぶなので、基本的に動きはゆっくりだけど、食べ物のことになると、驚くべき機敏さを見せます。
人なつっこいので、よく親近感を持たれるみたい。うれしいとしっぽをフリフリする習性があります。
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【キャラクター情報】
2008年に誕生したキャラクター。
主に日本国内のゲームセンターに向けたクレーンゲームで商品を展開。日本国内では30代～40代のコアファン層がいます。
食べることが好きなキャラのため、食品関連やコラボカフェ等と相性が良いと思います。

【Story】
Debuneko is a cat who loves to eat and sleep.
Because he is fat, he usually moves slowly, but when it comes to food, he shows amazing agility.
He is friendly, so people often feel close to him. When he is happy, He has a habit of wagging their tails.
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【Character Information】
The character was created in 2008.
The products are mainly used in crane games for game arcades in Japan. In Japan, it has a core fan base of people in their 30s and 40s.
As the character likes to eat, it is a good match for food-related products and collaboration afes.

でぶねこ(DEBUNEKO)

【ストーリー】
うさぎとかめの仲良し兄弟。
兄の「うさきち君」は、運動神経が抜群！
重いこうらを背負って頑張る弟の気持ちに共感するため、亀のこうらを背負っています。
弟の「かめぴょん君」は、運動音痴…
いくら頑張っても思うようにいかず転んでばかりで、おデコにはいつも絆創膏を貼っています。
運動神経抜群の兄に憧れ、兄みたいになりたい一心でうさぎのかぶり物をかぶっています。
そんな心優しい兄弟のお話です。
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【キャラクター情報】
日本国内ではクレーンゲーム専用景品として発売しています。
なかよし兄弟のストーリー性や見た目の可愛さから“乳幼児用品”
“イベント展開” などファミリー層向けに相性が良いと思います。

【Story】
 Rabbit and Tortoise's Good brothers
The older brother, "Usakichi-kun", has excellent athletic skills!
He carries the turtleshell on his back to sympathize with his younger brother who works hard carrying the heavy turtleshells on his back.
The younger brother, "Kamepyon-kun" is not very athletic...
No matter how hard he tries, he always falls down, and always has a bandage on his forehead.
He admires his older brother who has excellent athletic skills and wears a rabbit headdress with the sole intention of becoming just like his brother.
This is the story of these kind-hearted brothers.
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【Character Information】
In Japan, the character is sold as exclusively for crane games prize.
The storyline and cute appearance of the "good Brothers" have made them popular as "baby and toddler products" and "for events".
The storyline and their cute appearance make them a good match for "infant products" and "event promotions" for families.

忠犬もちしば (MOCHISHIBA)

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Channels of distribution