Vanity Fair
For more than 100 years, Vanity Fair® intimate apparel has been redefining how women feel in their own skin, empowering them to live a vibrant, full life. Trusted for premium quality and an enlightened understanding of women's fit and comfort needs, we lead with her in mind. Vanity Fair is ranked 5th in the total Intimates category, and we are the #1 smoothing underwire bra and the #1 panty in the US!
Gallery
Target audience
Gender
Female
Age group
Young Adult (20-25)
Adult (26+)
Product categories
The Vanity Fair brand has deep and meaningful connections with our consumers and our retail partners alike. As a top five brand within intimate apparel, we seek to further those connections through strategic brand extensions into categories such as... • Apparel * Adult Bathrobes * Loungewear * Sleepwear * Women’s Activewear * Women’s Leggings * Women’s Maternity Wear * Women’s Pajamas * Women’s Swimwear • Footwear & Hosiery * Adult Socks * Hosiery * Women’s Slippers • Accessories * Hair Accessories * Optical Glasses * Scarves * Sunglasses • Bags * Tote Bags
Channels of distribution
• Mid-tier and department stores • Specialty stores • Mass • Club • Off-price • E-commerce
Notable successes
• 👗 100+ Years of Innovation: Founded in 1919 — revolutionized intimate apparel with fabric and fashion firsts • 🏆 Top 5 Intimates Brand: Ranked among the leading U.S. brands across bras, panties, shapewear & daywear • 🩱 7.7M Bras Sold Annually: ...including the #1 smoothing underwire bra!  • 🩲 14.9M Panties Sold Each Year: ...including the #1 panty in the market!