Over 150 million Pinewood Derby® cars built since 1953.

Celebrating 115 years of leadership and exploration. 

Over 130 million youth have joined Scouting since 1910.

Scouting America™, formerly the Boy Scouts of America, rebranded in February 2025 to reflect our inclusive mission to serve all youth. With over one million members nationwide—ages 5 to 20 across programs like Cub Scouts (5–10), Scouts BSA (11–17), Venturing and Sea Scouts (14–20)—we’re actively seeking licensees and partners to help us expand into new categories, including tech, toys, apparel, health and beauty, educational products, and more. If your products, services, or expertise align with our values and audience, let’s explore how we can create meaningful experiences that connect with today’s families.

Scouting America 

Since its beginnings in 1953, the Pinewood Derby has been more than just a race—it's been a rite of passage, a spark for creativity, and a celebration of craftsmanship. Born from the imagination of Cubmaster Don Murphy in Manhattan Beach, California, the Derby was designed to bring families together through hands-on fun and friendly competition. Over the decades, it has evolved into a beloved tradition, with more than 150 million cars built and countless memories made.

As we approach the 75th Anniversary in 2028, the Pinewood Derby stands as a symbol of timeless ingenuity. But this isn’t your grandfather’s Derby anymore. Today, it’s an open invitation to dreamers, makers, and racers of all ages. Whether you're a Scout, a parent, a hobbyist, or a brand looking to connect with generations of fans, the Pinewood Derby is a platform for imagination, innovation, and shared experience.

Join us in celebrating 75 years of racing tradition.

The 75th Anniversary of the Pinewood Derby offers a unique opportunity for brands, creators, and partners to align with a legacy of family fun, creativity, and community. From custom kits and commemorative merchandise to interactive experiences and digital storytelling, this milestone opens the door to meaningful collaborations that honor the past while inspiring the future.

Why partner with Pinewood Derby?

•	Massive brand recognition: Over 150 million cars built since 1953.
•	Multi-generational appeal: Loved by kids, parents, and grandparents alike.
•	Creative flexibility: Endless possibilities for co-branded kits, collectibles, and content.
•	Values-driven engagement: Promotes teamwork, craftsmanship, and good sportsmanship.

Let’s build something unforgettable—together.


Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club,

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

On-site stores that sell event-exclusive of licensed merchandise. Ex.: Stadiums, arenas, theme parks, concerts, and museums.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild

Scouting America

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