FŪL launched a luggage collaboration with Pokémon in 2022. 

What FŪLs our passion has not changed for 20 years, since the brand was first created in 2004. Innovative design, personal expression, practical functionality, and responsible production at great value.

At FŪL, we continue to update and innovate, expanding our designs and collaborations for all kinds of creators and travelers, from business, to adventure, to leisure.

We make getting there as much fun as being there.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

FŪL

Gallery

Channels of distribution

Notable successes