Mister Softee has been bringing the very best ice cream and frozen treats to kids and families since 1956. Mister Softee is the largest franchiser of soft ice cream trucks in the United States. This has been achieved through quality truck construction, advertising and most importantly by the efforts of the great people that make up the franchise dealer organization. Mister Softee has over 625 trucks and over 350 franchise dealers operating in 18 states.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Mister Softee

Mister Softee is one of America’s most beloved ice cream brands, known for its iconic trucks, nostalgic jingle, and tradition of serving smiles for generations. We are looking for a licensee partner to create a line of ice cream products that reflects this heritage and brings the Mister Softee experience to an even wider audience. With its instantly recognizable brand and strong emotional connection to consumers, Mister Softee provides the perfect foundation for products that combine fun, flavor, and tradition.

The collection is envisioned to include a variety of ice cream formats inspired by classic Mister Softee favorites, from creamy cones and sundaes to indulgent novelties and take-home options. These products would appeal to families, children, and nostalgic adults alike, delivering both taste and a joyful experience. We are seeking a licensee who can translate the Mister Softee brand into ice cream products that celebrate its legacy while delighting new generations of fans.


Mister Softee

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