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SHORT & SASSY Shampoo

Nostalgia

Dorothy Hamill, Olympic Gold Medalist promoted SHORT & SASSY Shampoo during the 1970s and 1980's. The brand was # 1 for woman who had short hair. A new reformulated launch using the nostalgia appeal would do very well, especially in stores like Dollar Tree, etc. Also retro apparel brand extensions are viable for extra revenue streams.



Product categories

Apparel Health & Beauty

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Channels of distribution

• Mass Market Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • Grocery • DTC • Specialty • Other

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