Mr. Goodwrench

Mr. Goodwrench started "his" career in 1977. The brand was created to promote GM parts and services at franchised dealers. The dealers, parts and services would be expected to adhere to the highest quality and standards. The program was backed by a national advertising campaign which featured the iconic Mr. Goodwrench, as the helpful mechanic who could fix whatever ailed your vehicle. What happened over the years was a cultural phenomon: The name Mr. Goodwrench became representative of someone who can fix anything. The public associates this brand with quality and expertise of anything automotive related. The NASA Space shuttle astronauts even compared themselves to "Mr. Goodwrench" when they were fixing the Hubble space telescope. Mr. Goodwrench would not only represent GM parts and services but was the primary sponsor for NASCAR for almost 20 years, one of the longest running sponsors. Today, the name is still associated with quality products and services.