Mr. Goodwrench
Why partner with Mr. Goodwrench?
Mr. Goodwrench started "his" career in 1977. The brand was created to promote GM parts and services at franchised dealers. The dealers, parts and services would be expected to adhere to the highest quality and standards. The program was backed by a national advertising campaign which featured the iconic Mr. Goodwrench, as the helpful mechanic who could fix whatever ailed your vehicle. What happened over the years was a cultural phenomenon: The name Mr. Goodwrench became representative of someone who can fix anything. The public associates this brand with quality and expertise of anything automotive related. The NASA Space shuttle astronauts even compared themselves to "Mr. Goodwrench" when they were fixing the Hubble space telescope. Mr. Goodwrench would not only represent GM parts and services but was the primary sponsor for NASCAR for almost 20 years, one of the longest running sponsors. Today, the name is still associated with quality products and services.
How do I license Mr. Goodwrench?
To license Mr. Goodwrench, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Mr. Goodwrench page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Open to all product categories
Channels of distribution
8 channels across 3 groups
Mass-market and value
5
Specialty
Open to all
Digital and remote
2
Gallery
