ANY LICENSING DEAL HAS ACCESS TO ALL 30 TEAMS.

The National Basketball Association (NBA) is the world’s premier professional basketball league, renowned for its high level of competition and global influence. Founded in 1946, the NBA has grown to include 30 teams, each featuring elite athletes who showcase exceptional skills and sportsmanship.

The NBA is a cultural phenomenon with a vast global reach through television, digital platforms, and social media, captivating millions of fans. The league's dynamic gameplay, All-Star Weekend, and NBA Finals highlight its commitment to innovation and entertainment.

Partnering with the NBA offers unparalleled licensing opportunities. Leverage the NBA's powerful brand to create impactful collaborations and innovative products, tapping into its extensive reach and dedicated fan base.

Beyond basketball, the NBA is committed to positive social impact through community outreach, charitable initiatives, and partnerships. Align your brand with the NBA's values of social justice, education, and wellness, enhancing the impact of your licensing efforts.

Join the rich legacy of the NBA and inspire fans globally. Explore endless possibilities for licensing deals and collaborations with one of the world’s most influential brands.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Stores focused on broad reach and/or price sensitivity.

From plush to powerhouse

Since its debut in 2017, huggable plush sensation Squishmallows has ascended beyond the toy aisle to become a $1bn lifestyle franchise that allows fans, families and collectors to share their love for their favourite brand in multiple fun ways.

Known for its adorable designs, and tactile and ultra-soft feel, Squishmallows is a retail sensation, named the #1 top-selling toy in the US and UK** boasting sales of over 600m pieces to date which equates to one sold every 2 seconds!

In about 10 years, Squishmallows has picked up multiple awards – including winning Overall Toy of the Year at the US Toy Association’s Toy of the Year (TOTY) Awards three years in a row – and has gone viral on TikTok, with celebrity fans including Lady Gaga and Kim Kardashian sharing their love for the brand.

Ranging from kids aged 6–12 to Gen Z’ers in the 18–24 age group, Squishmallows’ passionate fans are always on the hunt for more ’Mallows to add to their collections and love to share their finds on social media. Recent years have seen Squishmallows’ social content squish through the roof, generating over 15bn social media impressions. Additionally, Squishmallows’ owned social media channels have ballooned to more than 2m followers and over 127 global and local Facebook groups have been created by fans. 

And there’s even more to come. Squishmallows is heading toward its milestone 10th anniversary in 2027, while the recently announced Squishmallows feature film from Amazon MGM Studios will bring the beloved brand to the big screen. Stay tuned for more exciting details to come!

Squishmallows

Holds the record for most Billboard Hot 100 #1s.

Inducted as a band in 1988; each member individually honored from 1994–2015.

Partners include Mattel, Hot Wheels, Happy Socks, Crosley, and more.

The Beatles were an English rock band formed in Liverpool in 1960. They are widely regarded as one of the most influential in Western popular and were integral to the development of 1960’s counterculture and the recognition of popular music as an art form. The Beatles revolutionized many aspects of the music industry and were often attributed as leaders of the era’s youth and sociocultural movements.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

The Beatles

One of the best-selling bands of all time with global impact.

Decades of touring history across every major continent.

Massive streaming presence across Spotify and other platforms.



The Rolling Stones are an English rock band formed in London in 1962. Active for over six decades, they are one of the most popular, influential, and enduring bands of the rock era. In the early 1960s, the band pioneered the gritty, rhythmically driven sound that came to define hard rock. Rooted in blues and early rock and roll, the Rolling Stones started out playing covers and were at the forefront of the British Invasion in 1964, becoming identified with the youthful counterculture of the 1960’s. 


The Rolling Stones

CoComelon is one of the biggest kids’ entertainment franchises in the world. It follows JJ and his adorable siblings and friends as they go on adventures to explore and learn about the world around them. CoComelon helps kids relate to their earliest experiences, equipping them with skills to embrace life’s earliest lessons, like recognizing shapes, learning to use the potty, or wearing a silly hairstyle for fun.

Early learning principles are at the brand’s core, and the show is developed with insights and expertise from child development experts. Available in more than 20 languages, including ASL, the show has more than 4 billion monthly views across platforms like Netflix and YouTube. CoComelon and its spin off shows, including “Cody Time,” “JJ's Animal Time” and the Netflix Original “CoComelon Lane,” are distributed by more than 40 global broadcast and streaming partners across 80 countries. The franchise has expanded since it was acquired by Moonbug Entertainment in 2020 to include consumer products, streaming music, games and live entertainment.

5 reasons to love CoComelon:

1) Supports kids in those important early years with positivity. The situations JJ and his friends encounter are familiar and recognizable to your little ones. They work through them together.
2) Teaches children to be kind, positive, and resilient. Learning is more than just numbers and letters. CoComelon teaches preschoolers about social situations, too.
3) Celebrates everyday moments. From spending time with family to sharing in class, CoComelon does it all with a song and a smile!
4) A tool to help with parenting and to help children learn through music. Parents can have peace of mind letting their kids watch CoComelon. We’re here to help with your parenting challenges and teach children positive habits.
5) Shows diversity and supports inclusivity. We make it a point to model inclusive, kind behavior, and we want every child that watches to see themselves in the world of CoComelon.

CoComelon

1.6 million total attendance in 2023, highest since 2010

505,000 average viewers per game, highest since 2008!

373M video views (96%YOY) 20M engagements (65%YOY) 1.1M hours watched (42%YOY)

ANY LICENSING DEAL HAS ACCESS TO ALL 13 TEAMS.

The Women's National Basketball Association (WNBA) is the top professional women's basketball league, known for elite athletes and exciting competition. Founded in 1996, the league includes 13 teams and a global fan base.

In 2023, the WNBA reached over 36 million viewers, with an average of 505,000 per game, the highest since 2008. The league's digital presence saw 373 million video views, 20 million engagements, and 1.1 million hours watched, showing substantial growth. Attendance hit 1.6 million, the highest since 2010, with social media engagement up 96%.

Partnering with the WNBA offers access to a passionate, diverse audience. Leverage the league's reach for brand visibility and impactful collaborations. Align with the WNBA’s commitment to community and empowerment for innovative licensing deals. Explore the possibilities with the WNBA to engage fans worldwide.

WNBA

Fruit of the Loom: A Legacy of Trust, A Future of Opportunity

For over 170 years, Fruit of the Loom has been a symbol of quality, comfort, and everyday value. As one of the most recognized and respected names in apparel, the brand has built a legacy rooted in American heritage and global appeal. 
Today, Fruit of the Loom is more than just a label—it’s a lifestyle brand trusted by millions across generations.

Why License Fruit of the Loom?
Unmatched Brand Recognition: With near-universal awareness and a reputation for reliability, Fruit of the Loom offers instant credibility in any market.
Global Reach: Our products are sold in over 80 countries, supported by a vertically integrated supply chain that ensures consistency, scalability, and speed to market.

Diverse Product Portfolio: From innerwear and activewear to casualwear and kids’ apparel, the brand spans multiple categories with room for innovation and expansion.
Values-Driven Culture: We lead with integrity, respect, and a passion for exceeding expectations—values that extend to every licensing partnership we form.

The Opportunity
Now available for licensing opportunities on Negosh, Fruit of the Loom means aligning with a brand that consumers already know and trust. Whether you're looking to expand into new categories, enter emerging markets, or co-create innovative collabs, we offer the brand equity, operational support, and collaborative spirit to help you succeed.

We invite you to reach out to explore how we can leverage our brand with your ideas in innovative ways!

Fruit of the Loom 

Most In-Demand TV Series in the World for 2021 - Global TV Demand Award

Experience the phenomenon that is Attack on Titan, the hit anime series adapted from Hajime Isayama's acclaimed manga series. Set in a world where humanity battles monstrous Titans for survival, this gripping saga follows Eren Yeager and his friends as they uncover shocking truths and fight for their lives.

Praised for its complex characters and thrilling plot twists, Attack on Titan has become a cultural landmark, winning numerous awards and earning a massive global fanbase. Named the Most In-Demand TV Series in the World in 2021, this series continues to break records and set new standards in the anime industry.

Kodansha

Attack on Titan

Since 1876, we have been true to the game. We ignite the inner confidence that lives in athletes of all levels, across the globe, and enable them to play their best game. We protect the integrity of sport because of our passion for the will behind the work. Our heritage of quality products is what makes us stand out and you excel. Explore our journey to discover why we are an icon in sports and innovation.

Spalding

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across nearly 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and resources from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including Calm Sleep and evidence-based solutions like Calm Health, which is offered through employers, health plans and providers and designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 26 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com.

Calm.com

Elvis Presley is a cultural giant whose music, style, and charisma forever changed the course of entertainment. With over one billion records sold worldwide, 150+ gold and platinum albums, and induction into the Rock & Roll, Country, and Gospel Halls of Fame, Elvis’s influence is unparalleled.

More than a musician, Elvis is a timeless icon of empowerment, authenticity, and cool. His artistry continues to resonate across generations, with 18M+ global social followers, 1.23B annual streams on Spotify, and billions of media impressions each year.

From his groundbreaking 1968 comeback special to today’s immersive exhibitions, films, and global partnerships, Elvis remains as relevant as ever, celebrated through fashion, film, television, and experiences like Graceland, which welcomes over 600,000 visitors annually.

Elvis is not only the “King of Rock ’n’ Roll”, he is a living legacy of music, culture, and inspiration.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club,

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo

Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

On-site stores that sell event-exclusive of licensed merchandise. Ex.: Stadiums, arenas, theme parks, concerts, and museums.

Offers for a captive audience of travelers, can include branded or licensed items aimed at tourists or commuters. Ex.: Highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Retailers located in airports, cruise ships, and international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Elvis Presley

Rated #1 Public University 7 Years Consecutively

Rooted in Los Angeles, UCLA is a global symbol of academic prestige and the aspirational laid-back sophistication of California. With more than 100 years of celebrated athletic achievements, groundbreaking research, and cultural influence, UCLA has built a legacy of success. But our definition of "champion" goes far beyond the scoreboard—it includes Nobel Laureates, civil rights leaders, filmmakers, astronauts, and changemakers who have reshaped their fields.

UCLA

Mofusand is a whimsical world of irresistibly cute cats created by illustrator Juno, known for blending warmth, humor, and sophisticated charm. Born on social media, Mofusand captures the playful and mischievous spirit of cats through endearing illustrations where they dress up, explore, and engage in delightfully human-like adventures.

Defined by its “Sophisti-cute” style, which is soft, stylish, and quietly charming, Mofusand delivers an “adorable meets absurd” experience that sparks joy and wonder across generations. With diverse characters, endless themes, and a flair for cosplay and storytelling, the brand connects deeply with cat lovers and kawaii culture enthusiasts worldwide.

Spiral Cute

Mofusand

From social media to global fandom!

What began in 2017 as a simple doodle shared on X (formerly Twitter) by artist Nagano has evolved into a rich storytelling universe told through her online manga. 

Her adorable characters, combined with relatable situations has created a deep emotional connection with fans. Today, it's one of the most popular character brands in Japan and growing in popularity around the world. 

Chiikawa

Conan the Barbarian is a definitive icon of the fantasy genre, portrayed as a brooding, primal warrior who relies on strength, cunning, and a pragmatic sense of honor to survive a prehistoric, brutal world. Unlike the noble knights of high fantasy, Conan is a complex antihero, a thief, pirate, mercenary, and eventually a king, whose character is defined by a deep distrust of "civilized" corruption and a philosophy of living fiercely in the moment. His cultural impact is staggering; he popularized the archetype of the lone barbarian warrior that has since permeated every corner of pop culture, from the legendary artwork of Frank Frazetta to the career-launching 1982 film performance by Arnold Schwarzenegger. Beyond the screen, Conan’s legacy serves as the blueprint for countless fantasy tropes in gaming (such as the Dungeons & Dragons Barbarian class) and literature, establishing a gritty, action-oriented alternative to the epic high fantasy of Tolkien that continues to resonate as a symbol of primal individual freedom.

Cater to fitness, outdoor recreation, and sports gear. Ex: Dick’s Sporting Goods, REI, Academy Sports