Liliuhms
Liliuhms, created by artist Lily Hoang-Zhu, is a globally loved brand that brings joy through its whimsical, playful illustrations and quirky characters. With over 139,000 Instagram followers and more than $250,000 in annual online shop revenue, Liliuhms has built a strong and loyal fanbase. The brand’s collaborations speak for themselves—Liliuhms is one of CASETiFY’s most successful partnerships, generating over $300,000 in annual design sales. Liliuhms iMessage stickers held the #1 spot on the USA App Store for three weeks, and pop-up shops regularly sell out within a day, drawing crowds with wait times as long as 6–7 hours. Whether it’s toys, apparel, packaging, or merchandise, Liliuhms resonates with global audiences, offering licensees a special chance to connect with a highly engaged IP that drive significant sales.
Gallery
Target audience
Gender
Male
Female
Age group
Adult (26+)
Young Adult (20-25)
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment
Channels of distribution
• Department Stores • Mass Market Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Specialty • Grocery
Notable successes
📈 $250,000+ DTC gross revenue liliuhms shop has revenue of over $250,000USD per year on e-commerce alone. 👍 Top CASETiFY Artist Liliuhms is one of CASETiFY's most successful collabs with $300,000+/yr sales. 📊 6-7 Hour Wait Time Pop-up shops liliuhms have lines that are 6-7 hours long, selling out in 1 day. 🏆 #1 iMessage Sticker on USA App Store liliuhms iMessage stickers were #1 on USA app store for three weeks.