Liliuhms
Why partner with Liliuhms?
Liliuhms, created by artist Lily Hoang-Zhu, is a globally loved brand that brings joy through its whimsical, playful illustrations and quirky characters. With over 139,000 Instagram followers and more than $250,000 in annual online shop revenue, Liliuhms has built a strong and loyal fanbase. The brand’s collaborations speak for themselves—Liliuhms is one of CASETiFY’s most successful partnerships, generating over $300,000 in annual design sales. Liliuhms iMessage stickers held the #1 spot on the USA App Store for three weeks, and pop-up shops regularly sell out within a day, drawing crowds with wait times as long as 6–7 hours. Whether it’s toys, apparel, packaging, or merchandise, Liliuhms resonates with global audiences, offering licensees a special chance to connect with a highly engaged IP that drive significant sales.
How do I license Liliuhms?
To license Liliuhms, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Liliuhms page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment
Channels of distribution
• Department Stores • Mass Market Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Specialty • Grocery
Gallery
Notable successes
📈 $250,000+ DTC gross revenue liliuhms shop has revenue of over $250,000USD per year on e-commerce alone. 👍 Top CASETiFY Artist Liliuhms is one of CASETiFY's most successful collabs with $300,000+/yr sales. 📊 6-7 Hour Wait Time Pop-up shops liliuhms have lines that are 6-7 hours long, selling out in 1 day. 🏆 #1 iMessage Sticker on USA App Store liliuhms iMessage stickers were #1 on USA app store for three weeks.