Liliuhms
Why partner with Liliuhms?
Liliuhms, created by artist Lily Hoang-Zhu, is a globally loved brand that brings joy through its whimsical, playful illustrations and quirky characters. With over 139,000 Instagram followers and more than $250,000 in annual online shop revenue, Liliuhms has built a strong and loyal fanbase. The brand’s collaborations speak for themselves—Liliuhms is one of CASETiFY’s most successful partnerships, generating over $300,000 in annual design sales. Liliuhms iMessage stickers held the #1 spot on the USA App Store for three weeks, and pop-up shops regularly sell out within a day, drawing crowds with wait times as long as 6–7 hours. Whether it’s toys, apparel, packaging, or merchandise, Liliuhms resonates with global audiences, offering licensees a special chance to connect with a highly engaged IP that drives significant sales.
How do I license Liliuhms?
To license Liliuhms, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Liliuhms page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
19 categories across 19 families
Accessories
Open to all
Apparel
Open to all
Domestics
Open to all
Electronics & Accessories
Open to all
Food & Beverages
Open to all
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Gifts & Novelties
Open to all
Health & Beauty
Open to all
Housewares
Open to all
Infant Products
Open to all
Publishing
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
Open to all
Video Games / Software / Interactive
Open to all
Pets
Open to all
Seasonal & Celebrations
Open to all
Location-Based Entertainment
Open to all
Channels of distribution
8 channels across 3 groups
Mass-market and value
4
Specialty
2
Digital and remote
2
Gallery
Notable successes
📈 $250,000+ DTC gross revenue Liliuhms shop has revenue of over $250,000USD per year on e-commerce alone. 👍 Top CASETiFY Artist Liliuhms is one of CASETiFY's most successful collabs with $300,000+/yr sales. 📊 6-7 Hour Wait Time Pop-up shops Liliuhms have lines that are 6-7 hours long, selling out in 1 day. 🏆 #1 iMessage Sticker on USA App Store Liliuhms iMessage stickers were #1 on USA app store for three weeks.