YogaWorks
YogaWorks exists with one mission: for people to become their best selves through practicing yoga. Beginning in 1987, from our first studio on Montana Avenue in Santa Monica to today’s very online world, YogaWorks has gathered many styles of yoga under one roof taught by the best teachers from all over the world. Today, YogaWorks infuses its offerings with quality, integrity, and a sense of magic. Our apparel is crafted with tech-forward, studio-tested materials and designed with an emphasis on simplicity and utility. Each piece supports the dynamic flow of yoga and offers elevated style that goes beyond the mat. We don’t just sell clothing. We create apparel that brings harmony and balance — to reflect, and make possible, an inner journey of mindfulness. We Believe Yoga Is For Every Body.
Gallery
Target audience
Gender
Male
Female
Age group
Young Adult (20-25)
Adult (26+)
Product categories
Accessories: Sunglasses, Baseball Caps, Beanies, Tote Bags, Backpacks, Crossbody Bags, Mini Backpacks, Hair Accessories, Hats Apparel: Men's T-Shirts, Men's Shirts, Men's Jeans, Men's Jackets, Men's Suits, Men's Activewear, Women's Dresses, Women's Tops, Women's Skirts, Women's Leggings, Women's Blazers, Women's Activewear, Adult Onesies, Women's Jackets, Men's Pants, Adult Sweaters, Adult Hoodies Electronics & Accessories: Fitness Trackers, Wearable Tech Footwear: Men's Sneakers, Men's Sandals, Women's Sandals, Women's Athletic Shoes, Women's Sneakers, Men's Athletic Shoes, Men's Flipflops, Women's Flipflops Gifts & Novelties: Candles Health & Beauty: Skincare, Haircare, Vitamins, Bath Products, Bath Bombs / Bath Salts, Scented Candles, Sun Screen Sporting Goods: Resistance Bands, Exercise Balls, Yoga Accessories
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other
Notable successes
🏆 🧘 Established Wellness Authority Founded in 1987 with a legacy in modern yoga 📈 📱 Growing Digital Platform Online classes for all levels, anytime, anywhere 📊 🛍️ Expanding Product Range From apparel to wellness and self-care essentials