Winners Alliance Tennis Players Group Licensing
200+ MEN'S AND WOMEN'S PLAYERS ACROSS THE WORLD, ACROSS 25+ COUNTRIES POWER OF TENNIS FANS Abundant, Global, Diverse, Affluent YEAR-ROUND (Tournaments Year-Round) 1.1 Billion+ Global Fans 4th Largest Sports Fanbase 50/50 Gender Balance 24% Household Income over $250k 87M Active Players Worldwide 110+ Professional tournaments per year across 40 countries • Grand Slams • Masters 1000 • Masters 500 • ATP/WTA 250 • National Events (Olympics, Laver Cup, Davis Cup) • Exhibitions GROWTH OF THE SPORT (Trends) • 25.7 million players (+8.% YoY; +46% in 5 years), record number of participants, 5th consecutive year of growth, 1.9 million new players, 2.3 million returning; projected to reach 35 million players by 2035 • Next Generation of Players - ⅔ of all growth was from players 35 and under, and 45% of gains was from 25 and under • Young adults (18-24) +16% YoY - tenniscore fashion trend popularized by celebrity influence has helped elevate tennis’ cultural appeal to youth POWER OF THE PLAYERS • Marketability: 8 of the top 50 athletes on SportsPro’s 2025 Most Marketable Athletes list are tennis players. Tennis has more athletes represented than football, baseball, F1, cricket, golf, and Olympic sports. • Individualism: Players compete alone with their personal brands front and center. There is no team–their marketability is fully centered on their personal brands. • Social Media Prowess: 14 active men’s players and 13 active women’s players have cumulative social media followings of 1M+. • Global Reach: Professional players represent every major market worldwide. Localized Celebrity Status: Even players who are not the top names on a global stage are regarded as superstar celebrities in their home countries. • Gender Diversity: Partners have the opportunity to work across men’s and women’s players under one unified license. • Age Diversity: Tennis’ top 100 players include teenagers up to players in their 40s. • White Space: Tennis players and fans have never had officially licensed player products in the history of the sport.
Gallery
Target audience
Gender
Male
Female
Other
Age group
Infant/toddler (0-3)
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
Sunglasses Scarves Baseball Caps Baseball Caps Beanies Tote Bags Backpacks Clutches Crossbody Bags Bags Mini Backpacks Hair Accessories Hats Keychains Jewelry Body Jewelry Adult Watches Adult Luggage Umbrellas Men's T-Shirts Men's Shirts Men's Jackets Women's Dresses Women's Tops Women's Skirts Women's Blazers Boys' Apparel Girls' Apparel Boy's Pajamas Girl's Pajamas Women's Pajamas Men's Pajamas Adults Socks Kids Socks Bed Sheets Duvet Covers Pillowcases Comforters Throw Pillows Phone cases Snacks Coffee Energy Drinks Wall Art Clocks Canvas Prints Wall Decals Decorative Figurines Figurines Gadgets Unique Keychains Magnets Collectibles Plush Impulse Items Novelty Items Event Merchandise Skincare Makeup Fragrances Cosmetics Face Wipes Pedicure Set Lip Balm / Lip Gloss
Channels of distribution
Mass merchandisers and mass market stores Department stores Mid-tier department stores Grocery and supermarkets Apparel and footwear stores Fast Fashion Retailers Beauty and personal care stores Sporting goods and outdoors stores Toy and Crafts stores Online retailers and e-commerce marketplaces Direct-to-consumer (DTC) Gaming, digital, and Metaverse TV shopping channels and home shopping Catalog, mail-order, and telemarketing Subscription boxes and club services Social commerce and Live shopping Duty-free and travel retail Pop-up shops and seasonal stores Event and venue merchandising Experiential events and retailtainment Corporate, promotional, and gift channels
Notable successes
Topps has consistently sold out of its officially licensed Topps Chrome® Tennis assortments. 
