Winners Alliance Tennis Players Group Licensing

200+ MEN'S AND WOMEN'S PLAYERS ACROSS THE WORLD, ACROSS 25+ COUNTRIES POWER OF TENNIS FANS Abundant, Global, Diverse, Affluent YEAR-ROUND (Tournaments Year-Round) 1.1 Billion+ Global Fans 4th Largest Sports Fanbase 50/50 Gender Balance 24% Household Income over $250k 87M Active Players Worldwide 110+ Professional tournaments per year across 40 countries • Grand Slams • Masters 1000 • Masters 500 • ATP/WTA 250 • National Events (Olympics, Laver Cup, Davis Cup) • Exhibitions GROWTH OF THE SPORT (Trends) • 25.7 million players (+8.% YoY; +46% in 5 years), record number of participants, 5th consecutive year of growth, 1.9 million new players, 2.3 million returning; projected to reach 35 million players by 2035 • Next Generation of Players - ⅔ of all growth was from players 35 and under, and 45% of gains was from 25 and under • Young adults (18-24) +16% YoY - tenniscore fashion trend popularized by celebrity influence has helped elevate tennis’ cultural appeal to youth POWER OF THE PLAYERS • Marketability: 8 of the top 50 athletes on SportsPro’s 2025 Most Marketable Athletes list are tennis players. Tennis has more athletes represented than football, baseball, F1, cricket, golf, and Olympic sports. • Individualism: Players compete alone with their personal brands front and center. There is no team–their marketability is fully centered on their personal brands. • Social Media Prowess: 14 active men’s players and 13 active women’s players have cumulative social media followings of 1M+. • Global Reach: Professional players represent every major market worldwide. Localized Celebrity Status: Even players who are not the top names on a global stage are regarded as superstar celebrities in their home countries. • Gender Diversity: Partners have the opportunity to work across men’s and women’s players under one unified license. • Age Diversity: Tennis’ top 100 players include teenagers up to players in their 40s. • White Space: Tennis players and fans have never had officially licensed player products in the history of the sport.