

Yo Gabba Gabba! is more than a show, it’s a band, a culture, a community, a feeling. For fans, it’s deeply personal: an identity and a shared experience that extends far beyond the screen. Like music on vinyl, YGG products are tangible expressions of who the customer is and how they connect. With cross-generational reach, a boutique sensibility, and roots in music, design, and childhood wonder, YGG resonates powerfully with the Gen Z fans who grew up with it and Millennial parents, the most influential, values-driven consumers in the family space today. YGG is a complete world that kids and parents can step into: Beloved legacy series with world-expanding acclaimed new streaming series on Apple TV+ Live concerts and immersive events Fan-favorite albums across platforms and formats It isn’t a passive watch, it’s an interactive invitation to dance, make, try, laugh, and connect. YGG products aren’t just merchandise, they’re world-building tools. They allow kids and parents to co-create a shared universe of imagination and joy. For Gen Z fans, they’re nostalgia. For Millennial parents, they’re a signal: “This is who we are. This is how we raise our kids." Yo Gabba Gabba! is built for this cultural moment. It doesn’t follow trends, it defines them. It is refreshingly honest and artist-driven, completely free of the cynicism that saturates so much of children’s media. It’s cool. It’s creative. It’s connected. And it has the pedigree to back it up. Artists like Mark Mothersbaugh, Todd Oldham, Jack Black, Weird Al Yankovic, Kurt Vile, Portugal. The Man, and Weezer didn’t just guest star, they staked their personal authenticity on this show. They recognized what countless Millennial and Gen Z fans already know: Yo Gabba Gabba! is the real thing. For partners ready to help shape what’s next, not just follow what’s safe, Yo Gabba Gabba! offers the rarest combination: emotional relevance, cultural credibility, and undeniable shelf appeal. Don’t miss the moment to lead. Because YGG isn’t over-licensed, every new partner benefits from low market saturation and high standout potential. What’s more the brand appeals to the fastest growing, most valuable parent demographic, millennials, and enjoys little direct competition in the space due to its unique multimedia footprint. Yo Gabba Gabba! products are poised to win because: They feel like gifts, not just goods They speak to a buyer who is eager to share their identity and taste with their child They offer retailers something rare: a brand that feels both cool and kind.
To license Yo Gabba Gabba!, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Yo Gabba Gabba! page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Gender
Age group
0–3
3–12
13–19
20–25
26+
35 categories across 9 families
Accessories
10
Apparel
Open to all
Domestics
13
Electronics & Accessories
5
Food & Beverages
Open to all
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Toys & Games
2
Video Games / Software / Interactive
Open to all
11 channels across 2 groups
Mass-market and value
5
Specialty
6


Yo Gabba Gabba! currently has best in class partners such as Jazwares, BMG Music & Harper Collins Publishing. Come join our roster of 25+ licensees!  1.6M followers on YouTube, two seasons on AppleTV+, appearances at Coachella and Tiny Desk - and endless fun!