ANY LICENSING DEAL HAS ACCESS TO ALL 30 TEAMS.

The National Basketball Association (NBA) is the world’s premier professional basketball league, renowned for its high level of competition and global influence. Founded in 1946, the NBA has grown to include 30 teams, each featuring elite athletes who showcase exceptional skills and sportsmanship.

The NBA is a cultural phenomenon with a vast global reach through television, digital platforms, and social media, captivating millions of fans. The league's dynamic gameplay, All-Star Weekend, and NBA Finals highlight its commitment to innovation and entertainment.

Partnering with the NBA offers unparalleled licensing opportunities. Leverage the NBA's powerful brand to create impactful collaborations and innovative products, tapping into its extensive reach and dedicated fan base.

Beyond basketball, the NBA is committed to positive social impact through community outreach, charitable initiatives, and partnerships. Align your brand with the NBA's values of social justice, education, and wellness, enhancing the impact of your licensing efforts.

Join the rich legacy of the NBA and inspire fans globally. Explore endless possibilities for licensing deals and collaborations with one of the world’s most influential brands.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Stores focused on broad reach and/or price sensitivity.

1.6 million total attendance in 2023, highest since 2010

505,000 average viewers per game, highest since 2008!

373M video views (96%YOY) 20M engagements (65%YOY) 1.1M hours watched (42%YOY)

ANY LICENSING DEAL HAS ACCESS TO ALL 13 TEAMS.

The Women's National Basketball Association (WNBA) is the top professional women's basketball league, known for elite athletes and exciting competition. Founded in 1996, the league includes 13 teams and a global fan base.

In 2023, the WNBA reached over 36 million viewers, with an average of 505,000 per game, the highest since 2008. The league's digital presence saw 373 million video views, 20 million engagements, and 1.1 million hours watched, showing substantial growth. Attendance hit 1.6 million, the highest since 2010, with social media engagement up 96%.

Partnering with the WNBA offers access to a passionate, diverse audience. Leverage the league's reach for brand visibility and impactful collaborations. Align with the WNBA’s commitment to community and empowerment for innovative licensing deals. Explore the possibilities with the WNBA to engage fans worldwide.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

WNBA

Since 1876, we have been true to the game. We ignite the inner confidence that lives in athletes of all levels, across the globe, and enable them to play their best game. We protect the integrity of sport because of our passion for the will behind the work. Our heritage of quality products is what makes us stand out and you excel. Explore our journey to discover why we are an icon in sports and innovation.

Spalding

41 race wins, 80 podium finishes in F1 career. 

When Senna's name is attached to a product. 

Global Ayrton Senna fan community across multiple platforms. 

Ayrton Senna, one of the greatest sports idols Brazil has ever known, strived for excellence in everything he did. Senna is considered by Formula 1® to be the world’s most iconic driver of all time. His legacy goes beyond the statistics and world records, Senna established a higher level of excellence in the sport. His determination in and out of the tracks and ability to overcome his own limits still inspires generations today. Senna is more than an aspirational lifestyle brand, it is a movement looking to positively affect the global community and inspire generations to seek their own truth.

Senna Brands

Senna

The Stormers is a South African professional rugby union team based in Cape Town in the Western Cape that competes in the United Rugby Championship, overall URC Champions in 2022 in a trans-hemispheric competition that also involves sides from Ireland, Italy, Scotland and Wales. They competed in the Super Rugby competition until 2020 with a large rugby following in South Africa. 


Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stormers 

The NBA G League is broadcast in over 200 countries and territories!

50% of 2023-24 NBA Players Had G League Experience (Highest Ever).

ANY LICENSING DEAL HAS ACCESS TO ALL 31 TEAMS.

The NBA G League is an official NBA affiliate league, with 30 teams across the U.S. and Canada and an expansion team in Mexico City. It serves as a vital development platform for future NBA stars and offers a unique blend of top-tier basketball and player growth.

In 2023, the NBA G League expanded its reach with broadcasts in over 200 countries and territories, engaging a broad audience. The league boasts 1.5 million social media followers and an annual attendance of over 1.6 million fans. Additionally, the G League has a dedicated fan base of 22 million fans aged 18 and older.

Partnering with the NBA G League provides access to a dedicated and growing fan base. Leverage the league’s extensive reach and player development focus to enhance brand visibility and create impactful collaborations. The G League’s emphasis on community engagement and youth programs aligns with progressive brand values, making it an ideal partner for innovative licensing deals.

Explore licensing opportunities with the NBA G League to connect with fans and elevate your brand through strategic partnerships.

NBA G League

Celebrating their 125th Anniversary for the 2026-27 Season, Brighton & Hove Albion Football Club, commonly referred to as Brighton, are a professional football club based in Brighton and Hove, East Sussex, England. The club competes in the Premier League, the top tier of English football. Their home ground has been Falmer Stadium since 2011, having played at the Goldstone Ground for most of the 20th century.

Founded in 1901, Brighton played their early professional football in the Southern League. They were later elected to the Football League in 1920. Between 1979 and 1983, they played in the First Division and reached the 1983 FA Cup final, losing to Manchester United after a replay. They were relegated from the First Division in the same season.

By the late 1990s, Brighton were in the fourth tier of English football and were having financial problems. After narrowly avoiding relegation from the Football League to the Conference in 1997, a boardroom takeover saved the club from liquidation. Successive promotions in 2001 and 2002 brought Brighton back to the second tier, and in 2011, the club moved into the Falmer Stadium after 14 years without a permanent home ground. In the 2016–17 season, Brighton finished second in the EFL Championship and were thus promoted to the Premier League, ending a 34-year absence from the top flight. In the 2022–23 season, Brighton finished sixth in the Premier League, their highest top-flight finish ever, and qualified for the UEFA Europa League; their first participation in European club football.

Brighton are nicknamed the Seagulls and have played in blue-and-white striped shirts for most of their history. 

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury

Cater to fitness, outdoor recreation, and sports gear. Ex: Dick’s Sporting Goods, REI, Academy Sports

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy

Traditional channels that use print catalogs or phone sales. Ex.: LL Bean, Lands’ End (historically), and Fingerhut.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Retailers located in airports, cruise ships, and international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

On-site stores that sell event-exclusive of licensed merchandise. Ex.: Stadiums, arenas, theme parks, concerts, and museums.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Companies that purchase branded or licensed products for employee gifts, promotions, etc.

Brighton & Hove Albion 

Vegas Vickie, a 25-foot neon cowgirl, embodies vintage Vegas charm.

Vegas Vickie’s Bar at Circa Resort & Casino embodies the glitz and glamour of classic Las Vegas. Named after the iconic Vegas Vickie neon sign, this vibrant bar offers a nostalgic nod to vintage Vegas with modern flair. Enjoy expertly crafted cocktails, an extensive selection of spirits, and a lively atmosphere that captures the essence of Vegas’ legendary nightlife. Whether you're unwinding after a day of excitement or gearing up for a night on the town, Vegas Vickie’s Bar provides the perfect setting for unforgettable moments.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Vegas Vickie’s

The South Africa national rugby union team, commonly known as the Springboks (colloquially the Boks, Bokke, or Amabokoboko),[1] is the South African national team governed by the South African Rugby Union. 
Their emblem is a native antelope, the Springbok, which is the national animal of South Africa. The team has been representing South Africa in the international rugby union since 30 July 1891, when they played their first test match against a British Isles touring team. They are currently the reigning World Champions and have won the World Cup on 3 occasions, (1995, 2007, and 2019). The Springboks are equaled with the All Blacks with 3 World Cup wins.

Springboks 

The Sharks (known as the Hollywoodbets Sharks as they are their title sponsor) is a South African professional rugby union team based in Durban in KwaZulu-Natal. They compete internationally in the United Rugby Championship and EPCR Challenge Cup, having competed in the Super Rugby competition until 2020. They are centred on the Sharks union, also based in Durban and drawing players from all of KwaZulu-Natal and the Eastern Cape. The team plays its home matches at the Hollywoodbets Kings Park Stadium in Durban.

In 1993–1995 South Africa was represented in the Super 10 by their three top unions (top three teams from the previous years Currie Cup). Natal (as they were called then) qualified in 1993 and 1994. Natal were runners-up in 1994 after having lost to Queensland 21–10 in the final. In 1996 and 1997 South Africa was represented in the Super 12 by their four top unions rather than franchises, and Natal qualified and competed both years. They have never won the Super Rugby competition, but have reached the final four times, as Natal in 1996 and as the Sharks in 2001, 2007 and 2012.

The Sharks Rugby Union

Circa is located in the Heart of Downtown Las Vegas on Fremont Street.

Spanning 1.25 million square feet of luxury!

Circa Resort & Casino is a modern, adults-only resort located in the heart of downtown Las Vegas. Circa opened in October 2020 and is known for its vibrant atmosphere, luxurious amenities, and innovative design. The resort was developed by Derek and Greg Stevens, prominent figures in the Las Vegas hospitality scene. Circa is home to the world’s largest sportsbook, a collection of unique dining options, and the world-famous Stadium Swim outdoor aqua theater. Located on Fremont Street, Circa has quickly become a cornerstone of the revitalization of downtown Las Vegas, leading the way with its unique blend of luxury, excitement, and entertainment. 

Circa Resort & Casino

200+ MEN'S AND WOMEN'S PLAYERS ACROSS THE WORLD, ACROSS 25+ COUNTRIES

POWER OF TENNIS
FANS
Abundant, Global, Diverse, Affluent

YEAR-ROUND (Tournaments Year-Round) 1.1 Billion+ Global Fans

4th Largest Sports Fanbase

50/50 Gender Balance

24% Household Income over $250k

87M Active Players Worldwide

110+ Professional tournaments per year across

40 countries
•  Grand Slams
•  Masters 1000
•  Masters 500
•  ATP/WTA 250
•  National Events (Olympics,
Laver Cup, Davis Cup)
•  Exhibitions

GROWTH OF THE SPORT
(Trends)

• 25.7 million players (+8.% YoY; +46% in 5 years), record number of participants, 5th consecutive year of growth, 1.9 million new players, 2.3 million returning; projected to reach 35 million players by 2035

• Next Generation of Players - ⅔ of all growth was from players 35 and under, and 45% of gains was from 25 and under

• Young adults (18-24) +16% YoY - tenniscore fashion trend popularized by celebrity influence has helped elevate tennis’ cultural appeal to youth

POWER OF THE PLAYERS

• Marketability: 8 of the top 50 athletes on SportsPro’s 2025 Most Marketable Athletes list are tennis players. Tennis has more athletes represented than football, baseball, F1, cricket, golf, and Olympic sports.

• Individualism: Players compete alone with their personal brands front and center. There is no team–their marketability is fully centered on their personal brands.

• Social Media Prowess: 14 active men’s players and 13 active women’s players have cumulative social media followings of 1M+.

• Global Reach: Professional players represent every major market worldwide.

Localized Celebrity Status: Even players who are not the top names on a global stage are regarded as superstar celebrities in their home countries.

• Gender Diversity: Partners have the opportunity to work across men’s and women’s players under one unified license.

• Age Diversity: Tennis’ top 100 players include teenagers up to players in their 40s.

• White Space: Tennis players and fans have never had officially licensed player products in the history of the sport.


Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Winners Alliance Tennis Players Group Licensing

World Poker Tour® (WPT®) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT® ignited the global poker boom with the creation of a unique television show based on a series of high- stakes poker tournaments.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club,

WPT Enterprises, Inc.

World Poker Tour

Tapout is more than a brand. It is a mindset built on power, endurance, and the relentless pursuit of greatness. Born from the world of mixed martial arts, Tapout represents the spirit of fighters, athletes, and everyday warriors who refuse to back down. Every piece in the Tapout collection is designed for performance and attitude. From training gear to lifestyle apparel, each item delivers comfort, durability, and bold style that moves with you from the gym to the street. Tapout stands for discipline, drive, and domination. It is for those who push limits, embrace the grind, and live to overcome.

Tapout

For over 90 years, Sportcraft has been a leader & innovator in the home & outdoor recreation industry. Founded in 1926, Sportcraft was the first to introduce novelty European recreational sporting games to the United States, such as croquet, bocce, badminton, and darts. Our products bring families and friends together.