Top-selling brand with 21% market share and rising.

Available in 80,000+ stores across the United States.

Distributed in 30+ countries and growing fast.

Calypso is the #1 single-serve lemonade brand with 21% market share, known for bold tropical flavors and vibrant branding. Available in 80,000 U.S. retail locations and 30+ countries, Calypso delivers a “vacation in a bottle” experience. Its playful gecko mascot, JoJo, captures the brand’s fun, carefree energy. Ready for licensing across candy, frozen treats, mixers, apparel, home goods, novelty merch, and many more categories.



Stores focused on broad reach and/or price sensitivity.

All current and future distribution channels in Mass-market and value.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

All current and future distribution channels in Specialty.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards.

Specialty retailers serving hobbyists and collectors with model kits, tabletop games, trading cards, and hobby supplies.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Retailers offering medicines, health and wellness products, personal care items, and everyday essentials.

Sell products for fitness, outdoor recreation, and sports. Ex: Dick’s Sporting Goods, REI, Academy Sports.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly.

Retailers focused on homeware, décor, and design-led lifestyle goods, including curated concept stores. Ex: Crate & Barrel, MoMA Design Store, John Derian, Selfridges Home, and independent concept shops.

Retailers focused on books, magazines, and periodicals, including chain and independent bookshops and newsstands. Ex: Barnes & Noble, Waterstones, Books-A-Million, and airport newsstands.

Retailers selling giftware, souvenirs, and impulse-purchase gifts outside museums or event venues. Ex: Hallmark, airport and tourist gift shops, and hotel gift boutiques.

Specialty retailers not covered by a more specific specialty category, including independent boutiques, single-location stores, and regional specialty chains. Use this option only when none of the specific specialty categories applies.

All current and future distribution channels in Digital and remote.

Online reselling platforms. Depop, TheRealReal.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Traditional channels that use print catalogs or phone sales. Ex.: L.L.Bean, Lands’ End (historically), and Fingerhut.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Online storefronts and platforms selling products printed or produced only after an order is placed. Examples include made-to-order apparel, posters, mugs, and books.

Location-based, seasonal, or immersive selling.

All current and future distribution channels in Experiential, travel, and temporary.

Retailers located in airports, on cruise ships, and in international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free.

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

On-site stores that sell event-exclusive or licensed merchandise. Ex.: stadiums, arenas, theme parks, concerts, and museums.

Retail outlets serving travelers may offer branded or licensed items aimed at tourists or commuters. Ex.: highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Automated self-service machines selling products without staffed checkout. Examples include snacks, beverages, personal care items, and collectibles in public venues.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Sales through schools or public institutions.

All current and future distribution channels in Institutional and educational.

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild.

Business-driven or high-volume distribution.

All current and future distribution channels in Wholesale, B2B, and corporate.

Person-to-person sales models where independent sellers market and distribute products directly to consumers, often through home parties or social networks. Ex: Avon, Tupperware, Mary Kay, Scentsy, Amway.

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Companies that purchase branded or licensed products for employee gifts, promotions, etc.

Calypso

The Calypso brand is defined by bold flavor, vibrant energy, and a vacation lifestyle that celebrates fun and sunshine. We are looking for a licensee partner to create a line of personal health and beauty items that reflects this identity and brings the Calypso spirit into daily routines, tapping into the brand’s signature tropical vibe.

The collection is envisioned to include lip balm, lotions, and body wash infused with flavorful scents and packaged in playful, eye-catching designs that embody the Calypso lifestyle. Even more fun would be a cosmetic palette with colorful lip sticks/gloss and eye shadows. These products would deliver both function and fun, offering consumers a way to refresh, protect, and care for themselves while connecting to the energy and vibrancy of the brand. 

Health & Beauty Opportunity 

The Calypso brand is defined by bold flavor, vibrant energy, and a vacation lifestyle that celebrates fun in the sun. We are looking for a licensee partner to create a line of portable drinkware that reflects this identity and allows consumers to carry the Calypso spirit wherever they go. Known for its colorful personality and refreshing taste, Calypso provides the perfect foundation for a product line that combines functionality with style, appealing to fans who want to enjoy life with flavor on the move.

The collection is envisioned to include tumblers, water bottles, and coolers designed with eye-catching Calypso graphics, durable materials, and playful details that reflect the brand’s signature tropical vibe. These products would not only serve practical needs for hydration and storage but also act as lifestyle accessories that connect consumers to the fun, refreshing world of Calypso. 

Portable Drinkware

The Calypso brand is defined by bold flavor, vibrant energy, and a vacation lifestyle that celebrates fun and sunshine. We are looking for a licensee partner to create a line of headwear that reflects this brand ethos and brings the Calypso spirit into everyday hats. 

The collection is envisioned to include hats and visors designed with bright colors, tropical-inspired Calypso graphics, and designs that capture the playful and refreshing vibe of Calypso. We are seeking a licensee who can bring this vision to life by developing headwear that embodies the energy, flavors, and colorful personality of the Calypso brand.

Calypso

Why partner with Calypso?

How do I license Calypso?

Target audience

Product categories

Channels of distribution

Gallery

Notable successes

Calypso

Why partner with .css-1s6x9ij{color:#5246DE;}Calypso?

How do I license Calypso?

Target audience

Product categories

Channels of distribution

Gallery

Notable successes

Why partner with Calypso?