Top-selling brand with 21% market share and rising.

Available in 80,000+ stores across the United States.

Distributed in 30+ countries and growing fast.

Calypso is the #1 single-serve lemonade brand with 21% market share, known for bold tropical flavors and vibrant branding. Available in 80,000 U.S. retail locations and 30+ countries, Calypso delivers a “vacation in a bottle” experience. Its playful gecko mascot, JoJo, captures the brand’s fun, carefree energy. Ready for licensing across candy, frozen treats, mixers, apparel, home goods, novelty merch, and many more categories.



Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Stores focused on broad reach and/or price sensitivity.

Calypso

The Calypso brand is defined by bold flavor, vibrant energy, and a vacation lifestyle that celebrates fun in the sun. We are looking for a licensee partner to create a line of portable drinkware that reflects this identity and allows consumers to carry the Calypso spirit wherever they go. Known for its colorful personality and refreshing taste, Calypso provides the perfect foundation for a product line that combines functionality with style, appealing to fans who want to enjoy life with flavor on the move.

The collection is envisioned to include tumblers, water bottles, and coolers designed with eye-catching Calypso graphics, durable materials, and playful details that reflect the brand’s signature tropical vibe. These products would not only serve practical needs for hydration and storage but also act as lifestyle accessories that connect consumers to the fun, refreshing world of Calypso. 

Portable Drinkware

The Calypso brand is defined by bold flavor, vibrant energy, and a vacation lifestyle that celebrates fun and sunshine. We are looking for a licensee partner to create a line of headwear that reflects this brand ethos and brings the Calypso spirit into everyday hats. 

The collection is envisioned to include hats and visors designed with bright colors, tropical-inspired Calypso graphics, and designs that capture the playful and refreshing vibe of Calypso. We are seeking a licensee who can bring this vision to life by developing headwear that embodies the energy, flavors, and colorful personality of the Calypso brand.

Headwear

The Calypso brand is defined by bold flavor, vibrant energy, and a vacation lifestyle that celebrates fun and sunshine. We are looking for a licensee partner to create a line of personal health and beauty items that reflects this identity and brings the Calypso spirit into daily routines, tapping into the brand’s signature tropical vibe.

The collection is envisioned to include lip balm, lotions, and body wash infused with flavorful scents and packaged in playful, eye-catching designs that embody the Calypso lifestyle. Even more fun would be a cosmetic palette with colorful lip sticks/gloss and eye shadows. These products would deliver both function and fun, offering consumers a way to refresh, protect, and care for themselves while connecting to the energy and vibrancy of the brand. 

Calypso

Gallery

Target audience

Product categories

Channels of distribution

Notable successes