License the world’s most iconic anime and kawaii brands
Manufacturers, retailers, and creators can secure anime and kawaii licensing rights by partnering directly with rights holders through Negosh.
Featured anime brands
Attack on Titan
Experience the phenomenon that is Attack on Titan, the hit anime series adapted from Hajime Isayama's acclaimed manga series. Set in a world where humanity battles monstrous Titans for survival, this gripping saga follows Eren Yeager and his friends as they uncover shocking truths and fight for their lives. Praised for its complex characters and thrilling plot twists, Attack on Titan has become a cultural landmark, winning numerous awards and earning a massive global fanbase. Named the Most In-Demand TV Series in the World in 2021, this series continues to break records and set new standards in the anime industry.
Chiikawa
From social media to global fandom! What began in 2017 as a simple doodle shared on X (formerly Twitter) by artist Nagano has evolved into a rich storytelling universe told through her online manga. Her adorable characters, combined with relatable situations has created a deep emotional connection with fans. Today, it's one of the most popular character brands in Japan and growing in popularity around the world.
Mofusand
Mofusand is a whimsical world of irresistibly cute cats created by illustrator Juno, known for blending warmth, humor, and sophisticated charm. Born on social media, Mofusand captures the playful and mischievous spirit of cats through endearing illustrations where they dress up, explore, and engage in delightfully human-like adventures. Defined by its “Sophisti-cute” style, which is soft, stylish, and quietly charming, Mofusand delivers an “adorable meets absurd” experience that sparks joy and wonder across generations. With diverse characters, endless themes, and a flair for cosplay and storytelling, the brand connects deeply with cat lovers and kawaii culture enthusiasts worldwide.
Speed Racer
Speed Racer, aka MachGoGoGo, is a first-class crime-fighting race car driver on a mission to live up to the ideals of his thought-to-be-dead brother, who is secretly Racer X. Behind the wheel of his independent super-car, the Mach 5, Speed races to victory, saves the day, and combats crime with unmatched skill and determination. Partner with Speed Racer to leverage the iconic brand's legacy and excitement. Explore unique licensing opportunities that bring the thrilling world of Speed Racer to life through innovative products and engaging collaborations. Tap into a dedicated fan base and capture the spirit of adventure, competition, and heroism with Speed Racer.
Astro Boy
Explore the timeless tale of Astro Boy, known as "Mighty Atom" in Japan, created by the legendary Osamu Tezuka in 1952. Spanning sixteen years in manga form, Astro Boy tells the story of an android with human emotions, designed to fill a void in his creator's heart. With over 100 million manga copies sold and $3+ billion in merchandising sales, Astro Boy has become a global phenomenon. Beyond its manga origins, Astro Boy has inspired multiple animated series, films, and comic books, captivating audiences worldwide. Praised for its impact on the anime and manga industry, Astro Boy remains Tezuka's most iconic creation, influencing generations of creators and earning a place on countless "greatest anime" lists.
Initial D Manga
Discover the adrenaline-fueled world of Initial D, the classic street racing manga that revolutionized the genre long before Fast and Furious hit the screen! Follow Tak Fujiwara as he navigates treacherous mountain roads in his tofu delivery car, unwittingly mastering the art of racing to achieve renown as the "drift king," while competing against rival teams such as the Akina Speed Stars and the Red Suns. Spanning 48 volumes from the '90s and boasting over 55 million copies in circulation, Initial D is a legendary tale of speed, skill, and rivalry.
Why license an anime brand on
Few categories command the devotion that anime and kawaii brands do, across every series, character, and fandom. Negosh puts that reach within range of manufacturers of every size.
Passionate, always-on fandoms
Anime and kawaii fans are some of the most devoted collectors anywhere, buying officially licensed figures, apparel, and merch around every new season, drop, and convention.
Officially licensed and fully protected
Every deal on Negosh is a formal licensing agreement, so the anime and kawaii products you launch carry authentic rights and the legal protection that comes with them.
Direct access to rights holders
Negosh removes the middlemen by connecting you straight to the studios, publishers, and character owners who control the anime and kawaii IP you want to license.
Faster deals, less friction
Submit proposals, negotiate terms, and finalize agreements inside one platform instead of chasing introductions and email threads for months.
How do I license anime and kawaii characters for merchandise?
Discover anime licensing opportunities
Browse a curated marketplace of anime studios, manga publishers, and kawaii character brands actively looking for new licensing partners.
Connect with rights holders and agents
Reach the studios, publishers, character owners, and licensing agents who control the IP directly, without chasing introductions or email threads.
Submit product proposals
Pitch your product, distribution, and terms in a structured proposal, then negotiate royalties and territories and sign without leaving the platform.
Launch officially licensed merchandise
Bring your officially licensed anime or kawaii product to market and reach fans who are ready to buy.
Anime and kawaii licensing, explained
Anime and kawaii are among the fastest-growing licensing categories on the Negosh marketplace. Here is why companies pursue them, who can license them, and what you can build.
Why do companies license anime and kawaii brands?
Anime and kawaii brands help companies attract passionate fan communities and create highly collectible consumer products.
What are the advantages of licensing anime and kawaii brands through Negosh?
Companies can discover anime licensing opportunities, connect directly with rights holders, and negotiate licensing deals through Negosh.
Who can license anime and kawaii brands?
Manufacturers, retailers, distributors, e-commerce sellers, and entrepreneurs can apply for anime and kawaii licensing opportunities.
How much does it cost to license an anime brand?
Anime licensing costs vary depending on the property, product category, territory, and expected sales volume.
What products can be licensed with anime and kawaii brands?
Anime and kawaii intellectual property can be licensed across a wide range of consumer product categories.
How long does it take to secure an anime licensing agreement?
Anime licensing timelines vary by property and product category, but approvals can take several weeks to several months.
“Anime and kawaii properties consistently attract some of the most passionate fan communities in licensing.”
Anime and kawaii licensing, defined
What is anime licensing?
Anime licensing is a business agreement that allows a company to use anime characters, artwork, trademarks, or intellectual property on products in exchange for compensation.
What is kawaii licensing?
Kawaii licensing is a business agreement that allows companies to create products featuring cute character brands, artwork, and intellectual property under approved licensing terms.
What is an anime licensing agreement?
An anime licensing agreement is a contract that defines royalty rates, territories, product categories, approval rights, and contract duration between a rights holder and a manufacturer.
Anime licensing market snapshot
Why is anime licensing growing globally?
Anime has evolved from a niche category into a global entertainment and consumer products powerhouse.
“The most successful anime licensing programs balance authenticity for fans with accessibility for new audiences.”
Frequently asked questions
What is the difference between anime and kawaii licensing?
Anime licensing centers on properties from Japanese animation and manga, often tied to a story, series, or franchise, while kawaii licensing centers on “cute” character brands defined by their aesthetic rather than a specific show. The licensing process on Negosh is the same for both — you submit a proposal, negotiate terms, and sign directly with the rights holder — but the audiences and best-fit product categories can differ.
How do I license anime characters?
To license anime characters on Negosh, create a free account, browse the anime and kawaii brands in the marketplace, and submit a deal proposal to the rights holder outlining your product, distribution plan, and proposed terms. The brand owner reviews your proposal and you negotiate and sign the licensing agreement directly on the platform.
What anime brands are available for licensing?
Negosh features a growing roster of anime and kawaii brands available for licensing, including Attack on Titan, Chiikawa, Mofusand, Speed Racer, Astro Boy, and Initial D, alongside many other studios, manga publishers, and character owners. New anime and kawaii brands are added to the marketplace regularly.
Do I need an existing product line to license anime IP?
You do not need an existing product line to license anime or kawaii IP on Negosh, but rights holders generally look for partners with a credible plan to design, manufacture, and distribute quality products. Sharing your capabilities and go-to-market strategy in your proposal strengthens your chances of approval.
Can small businesses license anime brands?
Yes, small businesses can license anime brands. Rights holders care less about company size than about a credible plan to design, manufacture, and distribute quality products. A clear go-to-market strategy and the ability to meet quality standards often matter more than scale, and Negosh gives smaller manufacturers direct access to opportunities that were historically hard to reach.
How do anime licensing approvals work?
Anime licensing approvals work in two stages. First, the rights holder reviews and approves your deal proposal and licensing terms. Once an agreement is in place, the brand owner also reviews product designs and samples to confirm they meet quality and brand standards before the merchandise can be sold. Both stages happen directly between you and the rights holder on Negosh.
Last updated: September 10, 2026. This page is reviewed and updated every 90 days to reflect changes in anime and kawaii licensing opportunities, industry trends, and marketplace activity.