License the brands kids already love
Manufacturers, retailers, and creators can secure licensing rights for children’s entertainment brands by partnering directly with rights holders through Negosh.
Featured kids brands
CoComelon
330M+ YouTube subscribers globally. Movie release in 2027.
Blippi
110M+ YouTube subscribers. 80+ distribution partners.
Squishmallows
10 year anniversary in 2027. $1bn lifestyle franchise.
CapyFun
50M Giphy daily views. 403K TikTok followers.
Miraculous: Tales of Ladybug & Cat Noir
52B+ lifetime views. 56M+ Social Followers.
Paul Frank
Iconic Julius Monkey character. Available in 80+ countries.
Why license a kids brand on
Few categories command the devotion that children’s entertainment brands do, from a child’s first favorite character to the products families bring home. Negosh puts that reach within range of manufacturers of every size.
Devoted, family-driven demand
Kids form attachments to their favorite characters early and parents buy the products that bring those characters home, from toys and apparel to books and bedtime essentials.
Officially licensed and fully protected
Every deal on Negosh is a formal licensing agreement, so the products you launch carry authentic rights and the legal protection that comes with them.
Direct access to rights holders
Negosh removes the middlemen by connecting you straight to the studios and brand owners who control the children’s IP you want to license.
Faster deals, less friction
Submit proposals, negotiate terms, and finalize agreements inside one platform instead of chasing introductions and email threads for months.
How do I license children’s entertainment brands and characters for merchandise?
Discover kids entertainment licensing opportunities
Browse a curated marketplace of children’s entertainment brands and characters actively looking for new licensing partners.
Connect with rights holders and licensing agents
Reach the rights holders and licensing agents who control the IP directly, without chasing introductions or email threads.
Submit product proposals
Pitch your product, distribution, and terms in a structured proposal, then negotiate royalties and territories and sign without leaving the platform.
Launch officially licensed products
Bring your officially licensed kids product to market and reach the families who are ready to buy.
Kids entertainment licensing, explained
Children’s entertainment is one of the most requested licensing categories on the Negosh marketplace. Here is why companies pursue it, who can license it, and what you can build.
Why do companies license children’s entertainment brands?
Children’s entertainment brands help companies create products with built-in audience awareness, parent trust, and long-term consumer engagement.
What are the advantages of licensing kids entertainment brands through Negosh?
Companies can discover children’s entertainment licensing opportunities, connect directly with rights holders, and negotiate licensing deals through Negosh.
Who can license children’s entertainment brands?
Manufacturers, retailers, distributors, e-commerce sellers, and entrepreneurs can apply for children’s entertainment licensing opportunities.
How much does it cost to license a children’s entertainment brand?
Licensing costs vary based on the property, product category, territory, distribution strategy, and expected sales volume.
What products can be licensed with children’s entertainment brands?
Children’s entertainment intellectual property can be licensed across a wide range of consumer product categories.
How long does it take to secure a children’s entertainment licensing agreement?
Licensing timelines vary by property and product category, but approvals can take several weeks to several months.
What makes a good licensing partner for children’s entertainment brands?
Rights holders typically look for partners with product expertise, manufacturing capabilities, distribution channels, and a clear understanding of family audiences.
“The strongest children’s entertainment licensing programs create value for both families and retailers by extending beloved characters into everyday products.”
Children’s entertainment licensing, defined
What is children’s entertainment licensing?
Children’s entertainment licensing is a business agreement that allows a company to use characters, brands, trademarks, or intellectual property from children’s media on products in exchange for compensation.
What is a children’s entertainment licensing agreement?
A children’s entertainment licensing agreement is a contract that defines royalty rates, territories, product categories, approval rights, and contract duration between a rights holder and a manufacturer.
What is licensed children’s merchandise?
Licensed children’s merchandise refers to products that are officially authorized to feature children’s entertainment brands, characters, logos, or intellectual property.
Kids entertainment licensing market snapshot
Why is children’s entertainment licensing important?
Children’s entertainment remains one of the largest and most influential categories in consumer products licensing.
What types of children’s entertainment brands can be licensed?
Licensing opportunities span a wide range of children’s entertainment properties.
“Successful children’s brands don’t just attract kids. They build trust with parents, retailers, and licensing partners.”
Frequently asked questions
How do I license children’s characters?
To license children’s characters on Negosh, create a free account, browse the children’s brands in the marketplace, and submit a deal proposal to the rights holder outlining your product, distribution plan, and proposed terms. The brand owner reviews your proposal and you negotiate and sign the licensing agreement directly on the platform.
Do I need an existing product line to license kids IP?
You do not need an existing product line to license kids IP on Negosh, but rights holders generally look for partners with a credible plan to design, manufacture, and distribute safe, high-quality products. Sharing your capabilities and go-to-market strategy in your proposal strengthens your chances of approval.
Can small businesses license children’s brands?
Yes, small businesses can license children’s brands. Rights holders care less about company size than about a credible plan to design, manufacture, and distribute safe, high-quality products. A clear go-to-market strategy and the ability to meet safety and quality standards often matter more than scale, and Negosh gives smaller manufacturers direct access to opportunities that were historically hard to reach.
How do licensing approvals work?
Children’s entertainment licensing approvals work in two stages. First, the rights holder reviews and approves your deal proposal and licensing terms. Once an agreement is in place, the brand owner also reviews product designs and samples to confirm they meet safety, quality, and brand standards before the merchandise can be sold. Both stages happen directly between you and the rights holder on Negosh.
Last updated: September 10, 2026. This page is reviewed and updated every 90 days to reflect changes in children’s entertainment licensing opportunities, industry trends, and marketplace activity.