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License the brands kids already love

Manufacturers, retailers, and creators can secure licensing rights for children’s entertainment brands by partnering directly with rights holders through Negosh.

Browse kids brandsJoin Negosh
CoComelon
Blippi
Squishmallows
Daniel Tiger’s Neighborhood
Miraculous: Tales of Ladybug & Cat Noir
Paul Frank
CoComelon
Blippi
Squishmallows
Daniel Tiger’s Neighborhood
Miraculous: Tales of Ladybug & Cat Noir
Paul Frank

Featured kids brands

CoComelon

CoComelon

CoComelon is one of the biggest kids’ entertainment franchises in the world. It follows JJ and his adorable siblings and friends as they go on adventures to explore and learn about the world around them. CoComelon helps kids relate to their earliest experiences, equipping them with skills to embrace life’s earliest lessons, like recognizing shapes, learning to use the potty, or wearing a silly hairstyle for fun. Early learning principles are at the brand’s core, and the show is developed with insights and expertise from child development experts. Available in more than 20 languages, including ASL, the show has more than 4 billion monthly views across platforms like Netflix and YouTube. CoComelon and its spin off shows, including “Cody Time,” “JJ's Animal Time” and the Netflix Original “CoComelon Lane,” are distributed by more than 40 global broadcast and streaming partners across 80 countries. The franchise has expanded since it was acquired by Moonbug Entertainment in 2020 to include consumer products, streaming music, games and live entertainment. 5 reasons to love CoComelon: 1) Supports kids in those important early years with positivity. The situations JJ and his friends encounter are familiar and recognizable to your little ones. They work through them together. 2) Teaches children to be kind, positive, and resilient. Learning is more than just numbers and letters. CoComelon teaches preschoolers about social situations, too. 3) Celebrates everyday moments. From spending time with family to sharing in class, CoComelon does it all with a song and a smile! 4) A tool to help with parenting and to help children learn through music. Parents can have peace of mind letting their kids watch CoComelon. We’re here to help with your parenting challenges and teach children positive habits. 5) Shows diversity and supports inclusivity. We make it a point to model inclusive, kind behavior, and we want every child that watches to see themselves in the world of CoComelon.

Accessories
+132
MG: $20,000
CoComelon hero
Blippi

Blippi

Blippi ignites curiosity in children all over the world by turning real-world learning into playful adventures. Blippi has become a worldwide sensation with more than one billion monthly views across platforms and millions of fans around the world. When you’re curious, the whole world is your playground! The Blippi mission is to unlock the wonders of the world for preschoolers to encourage a lifelong love of learning. Blippi is here to become your kid’s best friend and inspire them to learn through play with the fun, engaging content and experiences he creates. With Blippi, your kids will explore backyard science, the rainforest, a race track and even outer space!

Accessories
+166
MG: $20,000
Blippi hero
Squishmallows

Squishmallows

From plush to powerhouse Since its debut in 2017, huggable plush sensation Squishmallows has ascended beyond the toy aisle to become a $1bn lifestyle franchise that allows fans, families and collectors to share their love for their favourite brand in multiple fun ways. Known for its adorable designs, and tactile and ultra-soft feel, Squishmallows is a retail sensation, named the #1 top-selling toy in the US and UK** boasting sales of over 600m pieces to date which equates to one sold every 2 seconds! In over just seven years, Squishmallows has picked up multiple awards – including winning Overall Toy of the Year at the US Toy Association’s Toy of the Year (TOTY) Awards three years in a row – and has gone viral on TikTok, with celebrity fans including Lady Gaga and Kim Kardashian sharing their love for the brand. Ranging from kids aged 6–12 to Gen Z’ers in the 18–24 age group, Squishmallows’ passionate fans are always on the hunt for more ’Mallows to add to their collections and love to share their finds on social media. Recent years have seen Squishmallows’ social content squish through the roof, generating over 15bn social media impressions. Additionally, Squishmallows’ owned social media channels have ballooned to more than 2m followers and over 127 global and local Facebook groups have been created by fans.

Accessories
+7
MG: $50,000
Squishmallows hero
Daniel Tiger’s Neighborhood

Daniel Tiger’s Neighborhood

Hi Neighbor! Step into the heartwarming world of Daniel Tiger's Neighborhood, the beloved brand based on the legacy of Fred Rogers and the series Mister Rogers’ Neighborhood. The series follows Daniel, a shy but brave 4-year-old tiger, as he navigates relatable preschool discoveries and challenges alongside friends and family in the enchanting neighborhood of Make-Believe. For more than a decade, the family favorite brand, renowned for its focus on social-emotional learning, has grown to include a diverse array of merchandise, books, interactive media, a live stage show, an immersive museum exhibit, and engaging theme park attraction. These curated brand extensions are thoughtfully designed to support children, parents, and caregivers in navigating new and first-time childhood experiences.

Accessories
+15
MG: $10,000
Daniel Tiger’s Neighborhood hero
Miraculous: Tales of Ladybug & Cat Noir

Miraculous: Tales of Ladybug & Cat Noir

Step into the enchanting world of “Miraculous: Tales of Ladybug & Cat Noir,” where Paris not only shines with its traditional charm but also sparkles with the secret lives of superheroes. Marinette and Adrien are two teenagers with extraordinary secrets. By day, they face the usual highs and lows of high school; by night, they transform into Ladybug and Cat Noir, Paris’s greatest protectors. Unbeknownst to each other, they share a mission: to safeguard the city from dark forces. This series masterfully combines the thrill of mystery and magic with the relatable struggles of teenage life, all against the picturesque backdrop of Paris. It’s a story of courage, friendship, and the silent promise to guard what’s right. “Miraculous” captivates audiences with its stunning animation, compelling characters, and the intriguing duality of its heroes’ lives. Embark on this miraculous journey with Marinette and Adrien as they demonstrate that heroism lies within us all. “Miraculous: Tales of Ladybug & Cat Noir” is more than a tale of superheroes; it’s a vibrant celebration of the power of youth, bravery, and love. Ready for an adventure?

Accessories
+17
MG: Open
Miraculous: Tales of Ladybug & Cat Noir hero
Paul Frank

Paul Frank

Paul Frank is a vibrant and playful lifestyle brand that originated in 1995 in Huntington Beach, California. It was founded by artist and designer Paul Frank Sunich, who began by sewing colorful vinyl wallets as gifts for friends using a sewing machine he received for Christmas. These quirky, handmade items quickly gained popularity, leading to the formation of Paul Frank Industries. The brand is best known for its iconic character Julius the Monkey, a wide-smiling cartoon primate that became a pop culture symbol in the early 2000s. Paul Frank’s aesthetic is rooted in mid-century modern design, characterized by bold colors, whimsical characters, and a sense of nostalgic fun. The brand promotes values like playfulness, self-expression, and inclusivity, aiming to bring joy and creativity to everyday life. Over the years, Paul Frank expanded into a global lifestyle label, offering a wide range of products including apparel, accessories, eyewear, and home goods. Despite internal disputes that led to Paul Frank’s departure from the company in 2005, he later returned in a creative leadership role when the brand was acquired by Saban Brands in 2010. As of 2020, Paul Frank is owned by Futurity Brands AG, continuing to evolve while staying true to its cheerful and imaginative roots.

Accessories
+19
MG: Open
Paul Frank  hero

Why license a kids brand on

Few categories command the devotion that children’s entertainment brands do, from a child’s first favorite character to the products families bring home. Negosh puts that reach within range of manufacturers of every size.

Devoted, family-driven demand

Kids form attachments to their favorite characters early and parents buy the products that bring those characters home, from toys and apparel to books and bedtime essentials.

Officially licensed and fully protected

Every deal on Negosh is a formal licensing agreement, so the products you launch carry authentic rights and the legal protection that comes with them.

Direct access to rights holders

Negosh removes the middlemen by connecting you straight to the studios and brand owners who control the children’s IP you want to license.

Faster deals, less friction

Submit proposals, negotiate terms, and finalize agreements inside one platform instead of chasing introductions and email threads for months.

How do I license children’s entertainment brands and characters for merchandise?

1

Discover kids entertainment licensing opportunities

Browse a curated marketplace of children’s entertainment brands and characters actively looking for new licensing partners.


2

Connect with rights holders and licensing agents

Reach the rights holders and licensing agents who control the IP directly, without chasing introductions or email threads.


3

Submit product proposals

Pitch your product, distribution, and terms in a structured proposal, then negotiate royalties and territories and sign without leaving the platform.


4

Launch officially licensed products

Bring your officially licensed kids product to market and reach the families who are ready to buy.

Kids entertainment licensing, explained

Children’s entertainment is one of the most requested licensing categories on the Negosh marketplace. Here is why companies pursue it, who can license it, and what you can build.

Why do companies license children’s entertainment brands?

Children’s entertainment brands help companies create products with built-in audience awareness, parent trust, and long-term consumer engagement.

Strong brand recognitionLoyal family audiencesRetail demandCross-category merchandising opportunitiesMulti-generational appealYear-round consumer engagement

What are the advantages of licensing kids entertainment brands through Negosh?

Companies can discover children’s entertainment licensing opportunities, connect directly with rights holders, and negotiate licensing deals through Negosh.

Access active licensing opportunitiesConnect with decision makersDiscover emerging entertainment propertiesSubmit proposals directlyMove deals faster

Who can license children’s entertainment brands?

Manufacturers, retailers, distributors, e-commerce sellers, and entrepreneurs can apply for children’s entertainment licensing opportunities.

Toy manufacturersApparel companiesPublishing companiesFood and beverage brandsHome décor suppliersSchool and stationery brandsHealth and beauty companiesDigital product creators

How much does it cost to license a children’s entertainment brand?

Licensing costs vary based on the property, product category, territory, distribution strategy, and expected sales volume.

Royalty ratesMinimum guaranteesProduct categoryTerritory rightsContract durationBrand popularity

What products can be licensed with children’s entertainment brands?

Children’s entertainment intellectual property can be licensed across a wide range of consumer product categories.

Toys and gamesApparelBack-to-school productsPublishingHome décorFood and beverageHealth and beautySeasonal productsDigital productsCollectibles

How long does it take to secure a children’s entertainment licensing agreement?

Licensing timelines vary by property and product category, but approvals can take several weeks to several months.

Rights holder approval requirementsProduct complexityTerritory rightsRetail requirementsLegal reviewManufacturing readiness

What makes a good licensing partner for children’s entertainment brands?

Rights holders typically look for partners with product expertise, manufacturing capabilities, distribution channels, and a clear understanding of family audiences.

Proven product experienceRetail relationshipsManufacturing capabilitiesSafety and compliance expertiseMarketing supportAbility to protect brand integrity
The strongest children’s entertainment licensing programs create value for both families and retailers by extending beloved characters into everyday products.
Ari Zebersky Founder, Negosh

Children’s entertainment licensing, defined

What is children’s entertainment licensing?

Children’s entertainment licensing is a business agreement that allows a company to use characters, brands, trademarks, or intellectual property from children’s media on products in exchange for compensation.

What is a children’s entertainment licensing agreement?

A children’s entertainment licensing agreement is a contract that defines royalty rates, territories, product categories, approval rights, and contract duration between a rights holder and a licensee.

What is licensed children’s merchandise?

Licensed children’s merchandise refers to products that are officially authorized to feature children’s entertainment brands, characters, logos, or intellectual property.

Kids entertainment licensing market snapshot

Why is children’s entertainment licensing important?

Children’s entertainment remains one of the largest and most influential categories in consumer products licensing.

Strong emotional connections with charactersParent and caregiver purchasing influenceGlobal entertainment franchisesContinuous content releasesExpansion across retail channelsOpportunities beyond toys into lifestyle categories

What types of children’s entertainment brands can be licensed?

Licensing opportunities span a wide range of children’s entertainment properties.

Animated television seriesStreaming contentPreschool brandsFamily entertainment franchisesEducational propertiesToy-based entertainment brandsCharacter-driven franchisesGaming and interactive entertainment properties
Successful children’s brands don’t just attract kids. They build trust with parents, retailers, and licensing partners.
Ari Zebersky Founder, Negosh

Frequently asked questions

How do I license children’s characters?

Do I need an existing product line to license kids IP?

Can small businesses license children’s brands?

How do licensing approvals work?

Last updated: June 2026. This page is reviewed and updated every 90 days to reflect changes in children’s entertainment licensing opportunities, industry trends, and marketplace activity.

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