License the world’s most iconic sports brands

To license a sports brand on Negosh, create a free account, browse the sports and fitness brands in the marketplace, and submit a deal proposal to the rights holder outlining your product, distribution plan, and proposed terms. The brand owner reviews your proposal and you negotiate and sign the licensing agreement directly on the platform.

The cost of licensing a sports brand on Negosh depends on the deal terms you negotiate, which typically include a royalty rate on net sales and, in many cases, a minimum guarantee. Creating an account and browsing brands is free, and each brand owner sets the financial terms for their own licensing program.

You do not need an existing product line to license sports IP on Negosh, but rights holders generally look for partners with a credible plan to design, manufacture, and distribute quality products. Sharing your capabilities and go-to-market strategy in your proposal strengthens your chances of approval.

A sports licensing deal on Negosh can move from proposal to signed agreement in a matter of weeks rather than months, because proposals, negotiation, and signing all happen in one place. The exact timeline depends on how quickly both parties agree on terms such as royalties, territories, and product scope.

Royalty rates in sports licensing typically range from around 5% to 15% of net sales, though the exact rate depends on the brand, product category, territory, and expected sales volume. Many agreements also include a minimum guarantee, an upfront commitment the manufacturer pays regardless of how much it sells. On Negosh, each rights holder sets the financial terms for their own licensing program.

Yes, small businesses can license sports brands. Rights holders care less about company size than about a credible plan to design, manufacture, and distribute quality products. A clear go-to-market strategy and the ability to meet quality standards often matter more than scale, and Negosh gives smaller manufacturers direct access to opportunities that were historically hard to reach.

Sports licensing approvals work in two stages. First, the rights holder reviews and approves your deal proposal and licensing terms. Once an agreement is in place, the brand owner also reviews product designs and samples to confirm they meet quality and brand standards before the merchandise can be sold. Both stages happen directly between you and the rights holder on Negosh.