License the world’s most iconic sports brands
Manufacturers, retailers, and creators can license sports brands by submitting product proposals directly to rights holders through Negosh.
Featured sports brands
NBA
ANY LICENSING DEAL HAS ACCESS TO ALL 30 TEAMS. The National Basketball Association (NBA) is the world’s premier professional basketball league, renowned for its high level of competition and global influence. Founded in 1946, the NBA has grown to include 30 teams, each featuring elite athletes who showcase exceptional skills and sportsmanship. The NBA is a cultural phenomenon with a vast global reach through television, digital platforms, and social media, captivating millions of fans. The league's dynamic gameplay, All-Star Weekend, and NBA Finals highlight its commitment to innovation and entertainment. Partnering with the NBA offers unparalleled licensing opportunities. Leverage the NBA's powerful brand to create impactful collaborations and innovative products, tapping into its extensive reach and dedicated fan base. Beyond basketball, the NBA is committed to positive social impact through community outreach, charitable initiatives, and partnerships. Align your brand with the NBA's values of social justice, education, and wellness, enhancing the impact of your licensing efforts. Join the rich legacy of the NBA and inspire fans globally. Explore endless possibilities for licensing deals and collaborations with one of the world’s most influential brands.
WNBA
ANY LICENSING DEAL HAS ACCESS TO ALL 13 TEAMS. The Women's National Basketball Association (WNBA) is the top professional women's basketball league, known for elite athletes and exciting competition. Founded in 1996, the league includes 13 teams and a global fan base. In 2023, the WNBA reached over 36 million viewers, with an average of 505,000 per game, the highest since 2008. The league's digital presence saw 373 million video views, 20 million engagements, and 1.1 million hours watched, showing substantial growth. Attendance hit 1.6 million, the highest since 2010, with social media engagement up 96%. Partnering with the WNBA offers access to a passionate, diverse audience. Leverage the league's reach for brand visibility and impactful collaborations. Align with the WNBA’s commitment to community and empowerment for innovative licensing deals. Explore the possibilities with the WNBA to engage fans worldwide.
Spalding
Since 1876, we have been true to the game. We ignite the inner confidence that lives in athletes of all levels, across the globe, and enable them to play their best game. We protect the integrity of sport because of our passion for the will behind the work. Our heritage of quality products is what makes us stand out and you excel. Explore our journey to discover why we are an icon in sports and innovation.
All Elite Wrestling
Founded in 2019, All Elite Wrestling (AEW) is a minority-owned global pro-wrestling league featuring a world-class roster of more than 150 diverse male and female talent signed to exclusive contracts. • AEW boasts a massive global footprint with its international and streaming partners, producing first-run programming every Wednesday, Friday, & Saturday, and nine marquee Pay-Per-View events annually. • Since its inception, AEW has produced more than 1500 hours of original programming, and thousands of hours of content through Tony Khan’s purchase of renowned independent wrestling promotion Ring of Honor. • AEW is continuing its meteoric rise across the globe with its record-high television ratings, world-class roster, and highly entertaining product. • Further bolstering its pop culture infiltration, AEW has also launched impressive collections of video games, action figures, trading cards, merchandise, and more.
Senna
Ayrton Senna, one of the greatest sports idols Brazil has ever known, strived for excellence in everything he did. Senna is considered by Formula 1® to be the world’s most iconic driver of all time. His legacy goes beyond the statistics and world records, Senna established a higher level of excellence in the sport. His determination in and out of the tracks and ability to overcome his own limits still inspires generations today. Senna is more than an aspirational lifestyle brand, it is a movement looking to positively affect the global community and inspire generations to seek their own truth.
UCLA
Rooted in Los Angeles, UCLA is a global symbol of academic prestige and the aspirational laid-back sophistication of California. With more than 100 years of celebrated athletic achievements, groundbreaking research, and cultural influence, UCLA has built a legacy of success. But our definition of "champion" goes far beyond the scoreboard—it includes Nobel Laureates, civil rights leaders, filmmakers, astronauts, and changemakers who have reshaped their fields.
Why license a sports brand on ?
Few categories command the loyalty that sports brands do, across every season and championship run. Negosh puts that reach within range of manufacturers of every size.
Built-in, year-round fan demand
Sports fans are among the most loyal consumers on the planet, buying officially licensed gear across every season, playoff run, and championship moment.
Officially licensed and fully protected
Every deal on Negosh is a formal licensing agreement, so the products you launch carry authentic rights and the legal protection that comes with them.
Direct access to rights holders
Negosh removes the middlemen by connecting you straight to the teams, leagues, and brand owners who control the IP you want to license.
Faster deals, less friction
Submit proposals, negotiate terms, and finalize agreements inside one platform instead of chasing introductions and email threads for months.
How can you create officially licensed sports merchandise?
Access sports licensing opportunities
Browse a curated marketplace of leagues, teams, and athletic brands actively looking for new licensing partners.
Connect with rights holders
Reach the teams, leagues, and brand owners who control the IP directly, without chasing introductions or email threads.
Submit product proposals
Pitch your product, distribution, and terms in a structured proposal, then negotiate royalties and territories and sign without leaving the platform.
Launch officially licensed merchandise
Bring your officially licensed sports product to market and reach fans who are ready to buy.
Sports licensing, explained
Sports remains one of the most requested licensing categories on the Negosh marketplace. Here is how it works, why brands and manufacturers pursue it, and what you can build.
Why do companies license sports brands?
Sports licensing helps companies leverage established fan audiences to accelerate product sales and retail distribution. Instead of building demand from scratch, you launch under a brand fans already recognize and trust.
What are the advantages of licensing sports brands through Negosh?
Negosh helps manufacturers discover sports licensing opportunities, connect directly with rights holders, and manage licensing discussions in one platform — so deals move faster instead of stalling in introductions and email threads.
What products can be licensed with sports brands?
Sports intellectual property can be licensed across a wide range of consumer product categories, from apparel and footwear to collectibles and digital products.
“Every manufacturer already knows the marquee leagues and teams. The real edge in sports licensing is reaching the right rights holder early enough to build the partnership before the rest of the market does.”
Sports licensing, defined
What is sports licensing?
Sports licensing is a business agreement that allows a company to use a league, team, athlete, or sports brand’s names, logos, trademarks, or intellectual property on products in exchange for compensation.
What is a sports licensing agreement?
A sports licensing agreement is a contract that defines royalty rates, territories, product categories, approval rights, and contract duration between a rights holder and a licensee.
What is licensed sports merchandise?
Licensed sports merchandise refers to products that are officially authorized to feature a league, team, athlete, or sports brand’s name, logos, or intellectual property.
Sports licensing market snapshot
Why is sports one of the largest licensing categories?
Sports is one of the biggest and most resilient segments of the global licensing industry, sustained by year-round fan engagement across leagues, teams, and athletes.
What types of sports brands can be licensed?
Licensing opportunities span the full sports landscape, from major professional leagues to individual athletes and lifestyle brands.
“Sports may be the most competitive category in licensing, but it rewards partners who understand a fanbase as deeply as the rights holder does.”
Frequently asked questions
How do I license a sports brand on Negosh?
How much does it cost to license a sports brand?
Do I need an existing product line to license sports IP?
How long does it take to finalize a sports licensing deal?
What royalty rates are common in sports licensing?
Can small businesses license sports brands?
How do sports licensing approvals work?
Last updated: June 2026. This page is reviewed and updated every 90 days to reflect changes in sports licensing opportunities, industry trends, and marketplace activity.