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Athlon Sports

Publishing

Why partner with Athlon Sports?

Athlon Sports is where passion meets performance. Founded in 1967, Athlon Sports is the leading publisher of preseason guides for over 50 years. We are one of the largest sports websites and our 72 million monthly page views offer reliable predictions, expert analysis, reactions to breaking news, and help shape the way fans view the game. The Athlon Sports Nation collection of team sites provides a destination for passionate sports fans tapping into the heart and soul of local fandoms across the country. With more than 100 unique sites, Athlon Sports Nation offers trusted local coverage for the biggest professional and collegiate teams along with exclusive sites dedicated to F1, eSports, NFL/NBA Drafts, High School sports and more!


How do I license Athlon Sports?

To license Athlon Sports, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Athlon Sports page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male

Age group

0–3

3–12

13–19

20–25

26+


Product categories

6 categories across 6 families

Apparel

Open to all

Publishing

Open to all

Sporting Goods

Open to all

Toys & Games

Open to all

Video Games / Software / Interactive

Open to all

Location-Based Entertainment

Open to all


Channels of distribution

13 channels across 3 groups

Mass-market and value

6

Mass merchandisers and mass-market stores
Department stores
Mid-tier department stores
Value retailers and dollar stores
Off-price retailers and factory outlets
Grocery and supermarkets

Specialty

4

Apparel and footwear stores
Electronics stores
Sporting goods and outdoor stores
Bookstores and newsstands

Digital and remote

3

Online retailers and e-commerce marketplaces
Direct-to-consumer (DTC)
Gaming, digital, and metaverse


Notable successes

🏆 72MM Monthly Page Views 📈 +541% YoY Traffic Increase 📊 120K Social Media Followers

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