It's Happy Bunny
Why partner with It's Happy Bunny?
It's Happy Bunny has had more than 100 licenses worldwide since its launch in 2000. They have created thousands of SKUs of product including stickers, decals, sleepwear, calendars, pre-paid debit cards, swimwear, hosiery, handbags, wallets, stationery, posters, footwear, skateboards, puzzles, t-shirts, lip balm, jewelry, greeting cards and more. The brand has successfully transitioned into programs for toddlers, maternity, holidays, and even as a spokesperson for the McGrath Foundation, the leading breast cancer awareness organization in Australia. The It's Happy Bunny books from Scholastic have been chosen three times by the American Librarians Associations as their top picks for teen readers. It's Happy Bunny is also a five - time LIMA International Licensing Excellence Award winner. Inquire now to pursue this exciting opportunity and collaborate with us!
How do I license It's Happy Bunny?
To license It's Happy Bunny, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the It's Happy Bunny page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Open to all product categories
Channels of distribution
12 channels across 3 groups
Mass-market and value
6
Specialty
3
Digital and remote
3
Gallery
Notable successes
📊 Licensing Reach Collaborations with 100+ Licensees 🏆 Brand Longevity 25 Years of Global Brand Presence! 👍 Literary Expansion Multiple books published, recognized by the American Librarians Association.
