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It's Happy Bunny

Lifestyle

It's Happy Bunny has had more than 100 licensess worldwide since its launch in 2000. They have created thousands of SKUs of product including stickers, decals, sleepwear, calendars, pre-paid debit cards, swimwear, hosiery, handbags, wallets, stationary, posters, footwear, skateboards, puzzles, t-shirts, lip balm, jewelry, greeting cards and more. The brand has successfully transitioned into programs for toddlers, maternity, holidays, and even as a spokesperson for the McGrath Foundation, the leading breast cancer awareness organization in Australia. The It's Happy Bunny books from Scholastic have been chosen three times by the American Librarians Associations as their top picks for teen readers. It's Happy Bunny is also a five - time LIMA International Licensing Excellence Award winner. Inquire now to pursue this exciting opportunity and collaborate with us!



Target audience

Gender

Male

Female

Other

Age group

Kids (3-12)

Teen (13-19)

Young Adult (20-25)

Adult (26+)


Product categories

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other

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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

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Notable successes

📊 Licensing Reach Collaborations with 100+ Licensees 🏆 Brand Longevity 25 Years of Global Brand Presence​\! 👍 Literary Expansion Multiple books published, recognized by the American Librarians Association.

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