GRUNDIG
Why partner with GRUNDIG?
GRUNDIG — A Global Icon of German Engineering & Sustainable Innovation For decades, GRUNDIG has been a globally recognized pioneer in technological innovation, shaping everyday life across international markets with precision German engineering and premium design. Trusted by millions worldwide for its legacy of quality, performance, and durability, GRUNDIG continues to lead the way into a greener, smarter future. Embracing the global transition toward sustainable living, GRUNDIG extends its brand excellence across high-growth licensing categories, including Automotive, Auto-move and E-mobility Devices. By seamlessly blending eco-friendly technology, intuitive functionality, and refined aesthetics, GRUNDIG delivers human-centric, eco-conscious solutions built for modern lifestyles: cleaner, smarter, and seamlessly connected tomorrow.
How do I license GRUNDIG?
To license GRUNDIG, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the GRUNDIG page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
3 categories across 3 families
Accessories
Open to all
Electronics & Accessories
1
Sporting Goods
1
Channels of distribution
10 channels across 4 groups
Mass-market and value
3
Specialty
3
Digital and remote
2
Wholesale, B2B, and corporate
2
Gallery
Notable successes
• 🏆 95+ Years of German Innovation: Founded in Germany in 1930, Grundig has grown from its roots in radio into a globally recognized consumer electronics and lifestyle brand. • 🇪🇺 Formerly Europe’s Largest Radio Manufacturer: Following World War II, Grundig grew to become Europe’s largest radio manufacturer, establishing its reputation for German engineering and technology. • 📻 Decades of Category Innovation: Grundig expanded from radios into tape recorders, televisions, car radios, home appliances, and other consumer electronics, building a broad technology heritage. • 🌎 Established Global Brand Legacy: With more than nine decades of product history, Grundig has built longstanding recognition across consumer electronics and lifestyle products.