Avani Gregg

Creator & Influencer

Avani Gregg encapsulates the voice and essence defining Gen Z. Across TikTok and Instagram, Avani has built a following of more than 56 million people, including 41.2 million on TikTok and 15 million on Instagram. She is a young entrepreneur building on the foundation of authenticity. Born and raised in Indiana, she began her journey into digital stardom unexpectedly—she was training as a level 9 gymnast, then suffered a back injury that forced her to retire.

https://www.tiktok.com/@avani Instagram Profile

Gallery

Target audience

Gender

Female

Age group

Young Adult (20-25)

Teen (13-19)

Product categories

• Apparel: Sportswear M/W/K, Swimwear, Intimates • Fashion Jewelry  • Bags: Handbags, Casual Bags, Backpacks, Small leather goods, luggage • Cosmetics, Fragrance, Hair, Nails

Channels of distribution

• Department stores • Mid-tier department stores • Off-price retailers and factory outlets • Warehouse or membership clubs • Apparel and footwear stores • Beauty and personal care stores

Notable successes

• 📱 64M+ Total Social Reach: 43M on TikTok · 17.4M on Instagram · 2.5M on Twitter · 1.1M on YouTube • 👟 Face of SAVAGE X FENTY Activewear Line: Fronted Rihanna’s SAVAGE X FENTY activewear campaigns. • 🤝 Skechers Collaboration: Partnered on Skechers Street x Avani collection.

More from this brand owner

Christian Siriano

Christian Siriano is a trailblazing designer whose impact on fashion has been undeniable. Named “Designer of the Year” at the 2016 AAFA American Image Awards, he was also inducted into the prestigious Council of Fashion Designers of America (CFDA). Siriano has earned numerous accolades, including being the youngest to appear on Crain’s “40 Under 40” and a spot on Forbes’ “30 Under 30” in 2015. His influence was cemented with a place on Time Magazine’s list of the 100 Most Influential People in 2018.

Backpacks

MG: Open

WILT

Founded in 2008, Wilt was created to offer beautifully shaped, uncomplicated essentials. Each piece is defined by clean lines, thoughtful proportions, and subtle details that feel lived-in from the first wear. The result is an easy alternative to over designed fashion – relaxed, refined, and made to move through real life. Wilt is available in over 4,000 specialty retail locations across the United States and Canada, including premier retailers such as Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop, Anthropologie, and Revolve.

Tote Bags

+17

MG: Open

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