Avani Gregg encapsulates the voice and essence defining Gen Z. Across TikTok and Instagram, Avani has built a following of more than 56 million people, including 41.2 million on TikTok and 15 million on Instagram. She is a young entrepreneur building on the foundation of authenticity. Born and raised in Indiana, she began her journey into digital stardom unexpectedly—she was training as a level 9 gymnast, then suffered a back injury that forced her to
retire.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club,

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury

Avani Gregg

Christian Siriano is a trailblazing designer whose impact on fashion has been undeniable.
Named “Designer of the Year” at the 2016 AAFA American Image Awards, he was also inducted into the
prestigious Council of Fashion Designers of America (CFDA).
Siriano has earned numerous accolades, including being the youngest to appear on Crain’s “40 Under
40” and a spot on Forbes’ “30 Under 30” in 2015.
His influence was cemented with a place on Time Magazine’s list of the 100 Most Influential People in
2018.

Stores focused on specific product verticals or hobbies.

Christian Siriano

Founded in 2008, Wilt was created to offer beautifully shaped, uncomplicated essentials. Each piece is
defined by clean lines, thoughtful proportions, and subtle details that feel lived-in from the first wear.
The result is an easy alternative to over designed fashion – relaxed, refined, and made to move through
real life. Wilt is available in over 4,000 specialty retail locations across the United States and Canada, including premier retailers such as Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop, Anthropologie, and Revolve.

Avani Gregg

Gallery

Target audience

Product categories

Channels of distribution

Notable successes