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Rolling Stone

Entertainment

Rolling Stone in an iconic brand with unmatched authority and tells the stories that define generations and illuminate the culture of our times. Whether it’s music, film and television, politics, or pop culture, from various entry points the brand invites us to join the conversation. Over generations, the brand has maintained a truly iconic status. A cultural touchstone, it’s recognized for its passion, its precision, and its edge. Rolling Stone reaches millions of people through print, digital, and social media. Consumer products and experiences give the brand a new medium to connect with its already massive audience. Our identity system builds on the brand’s signature style, an enduring aesthetic with both classic and contemporary appeal.



Target audience

Gender

Male

Age group

Adult (26+)


Product categories

Accessories: Sunglasses Apparel Domestics Food & Beverages: Energy Drinks Footwear: Men's Sneakers, Kids Sneakers, Women's Sneakers Housewares: Water Bottles Toys & Games Video Games / Software / Interactive: Simulation Games, Mobile Games, Expansion Packs, In-Games Items, Gaming Chairs, Slot Machines Location Based Entertainment: Parks, Experiences, Restaurants, Hotels, Cinemas, Pop-Ups, Metaverse

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Channels of distribution

• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC

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