Ringling Bros. and Barnum & Bailey
Why partner with Ringling Bros. and Barnum & Bailey?
Ringling Bros. and Barnum & Bailey® is back—reimagined, re-energized, and more electrifying than ever. As an American icon turned dynamic multi-platform entertainment franchise, Ringling delivers a new era of jaw-dropping thrills and family-friendly spectacle designed to spark joy across generations. Touring over 55 markets through 2025, Ringling invites fans of all ages to witness an immersive 360-degree live experience featuring world-class talent from 18+ countries. With over 75 awe-inspiring performers showcasing aerial stunts, acrobatics, global dance, live music, and comic relief, every show is a celebration of the human spirit. Now with over 11 billion media impressions, 1,200+ news stories, and 650K+ social followers, Ringling isn’t just a show—it’s a movement. Rooted in its core philosophy to “Spark Real Fun,” Ringling connects modern families in meaningful, unforgettable ways. Welcome to The Greatest Show On Earth®—a place where wonder lives, and connection comes to life.
How do I license Ringling Bros. and Barnum & Bailey?
To license Ringling Bros. and Barnum & Bailey, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Ringling Bros. and Barnum & Bailey page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other
Channels of distribution
• Mass Market Stores • Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other
Gallery
Notable successes
🏆 🎪 Live Audience Reach 2M+ attendees across the 16-month U.S. tour 👍 🌐 Massive Media Buzz 11B+ media impressions since the relaunch\! 📊 📍 National Tour Presence 300+ shows across 55+ major U.S. markets.