Checkers & Rally's
Why partner with Checkers & Rally's ?
Checkers & Rally's is one of America's most craveable QSR brands, known for its bold flavors, iconic Famous Seasoned Fries, and passionate fan base. We're looking to extend that equity into retail through innovative licensed products that bring our unmistakable taste and personality into consumers' everyday lives, creating new revenue for both our partners and the brand.
How do I license Checkers & Rally's ?
To license Checkers & Rally's , sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Checkers & Rally's page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
• Frozen Entrees/Appetizers  • Chili • Burger Sandwiches & Patties, Frozen Heat & Serve • Seasoned Chicken Tenders and Wings • Salty Snacks - Seasoned Potato Chips, Popcorn, Pretzels, etc. • Appetizers & Sides - e.g. Fried Pickles, Tater Tots, Hash Browns, Mozzarella Sticks, etc. • Sauces & Seasonings - e.g. Fry Seasoning, Special Sandwich Sauce, Dessert Seasoning, Hot Honey, etc. • Desserts - e.g. Funnel Cake Fries, Apple Pies, Cheesecake Bites, Milkshakes, etc. • Lifestyle/Apparel • Seasonal & Gifting
Channels of distribution
• Dollar • Grocery • Mass • Club  • Value • Off-Price • Drug • Specialty 
Gallery
Notable successes
• 🏆 #1 Frozen Fry at Retail: Famous Seasoned Fries rank as the #1 frozen fry at retail, with velocity outperforming the category across all U.S. regions. • 🇺🇸 94% Nationwide Brand Awareness: Checkers & Rally’s has 94% total awareness nationwide, backed by more than 40 years of brand recognition and millions of loyal fans. • 📍\~700 Restaurants Across 29 States: The brand operates approximately 700 restaurant locations across 29 states, with particular strength in the Southeast, Midwest, East Coast, South, and Southwest. • 🛒 Major National Retail Distribution: Retail products are distributed through leading U.S. retailers including Walmart, Target, Costco, Aldi, Publix, Dollar General, and Kroger, with five established frozen potato and onion SKUs already in market. • 🌟 Strong Cultural & Celebrity Partnerships: Partnerships and activations have included GloRilla, T-Pain, NFL programs, and major sports promotions, reinforcing the brand’s presence across food, music, and sports culture. Press: • https://www.prnewswire.com/news-releases/checkers--rallys-and-john-soules-foods-bring-popular-chicken-bites-to-the-freezer-aisle-302365057.html • https://www.chowhound.com/2125807/checkers-frozen-fries-supplier-lamb-weston/ • https://www.foodbusinessnews.net/articles/27885-checkers-and-rallys-add-frozen-sides