bruh
Why partner with bruh?
Bruh® — The Meme Culture Brand Registered in Canada Bruh® is one of the most viral slang terms in internet culture — instantly recognized across TikTok, Instagram, and YouTube. In 2023, “Bruh” appeared in over 1.2 billion posts worldwide. In 2024, it grew to 1.8 billion mentions, and by mid-2025 it has already surpassed 1.1 billion mentions, keeping it among the top 10 global meme expressions. We hold the Bruh® trademark registration in Canada for Class 25 (apparel, footwear, headwear), giving licensees exclusive access to a $12B+ Canadian apparel market that grew 8.5% year-on-year in 2024. Bruh® is built for Gen Z and Millennials (16–34), who account for 70% of meme culture engagement and are driving growth in streetwear demand. Licensees can instantly plug into this cultural momentum with high-margin categories like T-shirts, hoodies, caps, sneakers, and collaboration drops. Ideal Licensees: ✅ Apparel manufacturers & streetwear brands in Canada ✅ Retailers seeking viral-ready exclusives ✅ Distributors wanting built-in demand Media support: PR amplification via Longtrepreneur (our global media platform) Bruh® is ready for Canadian apparel. Let’s co-create the next big drop together.
How do I license bruh?
To license bruh, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the bruh page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
29 categories across 6 families
Accessories
3
Apparel
14
Food & Beverages
7
Footwear
3
Housewares
1
Infant Products
1
Channels of distribution
9 channels across 4 groups
Mass-market and value
3
Specialty
2
Digital and remote
3
Experiential, travel, and temporary
1
Gallery
