Based on Anne Rice’s novel trilogy Live of the Mayfair Witches, the AMC series follows neurosurgeon Dr. Rowan FIelding as she learns she is the heiress to a haunted dynasty of powerful witches. Averaging over 1 million viewers per episode, Mayfair Witches had 28 times more global demand than the average TV show.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Stores focused on broad reach and/or price sensitivity.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Mayfair Witches

Gallery

Product categories

Channels of distribution