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BSA

Nostalgia

Why partner with BSA?

LMI has handled the Global BSA motorcycle licensing programme since 2016 and the Brand is now owned by Indian multinational manufacturer, Mahindra & Mahindra Limited. LMI have licensed a broad range of merchandise created from classic BSA heritage artwork. A BSA brand deck featuring “100 years of Motorcycling” and approved licensed products are now available. The iconic British motorcycle brand BSA is back and they return with the all new BSA Gold Star. A new 650cc BSA Goldstar bike was launched two years ago and is now available through over 40 distributors in the United Kingdom and a number of selected territories in Europe through Peugeot distribution and in North America.


How do I license BSA?

To license BSA, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the BSA page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Product categories

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Open to Other

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Channels of distribution

• Online Retailers / ECommerce • DTC • Specialty • Other

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Notable successes

🏆 BSA is 100+ Years Old! BSA: A century-old legacy of innovation.

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