BSA

LMI has handled the Global BSA motorcycle licensing programme since 2016 and the Brand is now owned by Indian multinational manufacturer, Mahindra & Mahindra Limited. LMI have licensed a broad range of merchandise created from classic BSA heritage artwork. A BSA brand deck featuring “100 years of Motorcycling” and approved licensed products are now available. The iconic British motorcycle brand BSA is back and they return with the all new BSA Gold Star. A new 650cc BSA Goldstar bike was launched two years ago and is now available through over 40 distributors in the United Kingdom and a number of selected territories in Europe through Peugeot distribution and in North America.