Brookhaven
Why partner with Brookhaven?
Brookhaven is the most-played experience on Roblox, with over 70 billion visits and 160 million unique monthly players. It’s a living, social world where players tell stories, create chaos, role-play everyday life, and shape the experience together in real time. Now, Brookhaven is entering its next chapter. We’re transforming it from a hit Roblox game into a global entertainment franchise — expanding into characters, narratives, new content formats, creator ecosystems, and real-world cultural moments that extend far beyond the platform. Brookhaven isn’t just a game; it’s a social playground and a storytelling universe built by its community. With average session times exceeding 40 minutes, Brookhaven has become a routine destination for Gen Z and Gen Alpha — a place to hang out, role-play, express creativity, and build social connections through shared stories.
How do I license Brookhaven?
To license Brookhaven, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Brookhaven page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Other
Age group
0–3
3–12
13–19
20–25
26+
Product categories
• Toys & collectibles • Apparel & accessories • Backpacks, lunchboxes & school essentials • Home & lifestyle (bedding, décor, stationery) • Publishing & activity products • Live experiences & events • Seasonal or event-related limited edition Open to additional categories that authentically reflect the Brookhaven world and community*
Channels of distribution
• Mass merchandisers and mass market stores • Apparel and footwear stores • Electronics stores • Toy and Crafts stores • Online retailers and e-commerce marketplaces • Direct-to-consumer (DTC)
Gallery
Notable successes
• 🏙️ #1 Role-Playing Game on Roblox: The most-played social sandbox city roleplay experience. • 📊 72B+ Lifetime Visits: One of the most visited experiences in Roblox history. * 🚀 1.5B Monthly Visits: Massive recurring engagement every single month. * 👥 160M+ Monthly Players: A global community playing and roleplaying daily. Brookhaven’s audience spans a broad global player base, with especially strong engagement among kids, teens, and young creators. Brand partnerships should feel playful, social, and story-driven — empowering fans to express themselves and bring Brookhaven into their everyday lives. We prioritize collaborations that celebrate creativity, community, and long-term brand building.