Brookhaven
Brookhaven is the most-played experience on Roblox, with over 70 billion visits and 160 million unique monthly players. It’s a living, social world where players tell stories, create chaos, role-play everyday life, and shape the experience together in real time. Now, Brookhaven is entering its next chapter. We’re transforming it from a hit Roblox game into a global entertainment franchise — expanding into characters, narratives, new content formats, creator ecosystems, and real-world cultural moments that extend far beyond the platform. Brookhaven isn’t just a game; it’s a social playground and a storytelling universe built by its community. With average session times exceeding 40 minutes, Brookhaven has become a routine destination for Gen Z and Gen Alpha — a place to hang out, role-play, express creativity, and build social connections through shared stories.
Gallery
Target audience
Gender
Male
Female
Other
Age group
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Product categories
• Toys & collectibles • Apparel & accessories • Backpacks, lunchboxes & school essentials • Home & lifestyle (bedding, décor, stationery) • Publishing & activity products • Live experiences & events • Seasonal or event-related limited edition Open to additional categories that authentically reflect the Brookhaven world and community*
Channels of distribution
• Mass merchandisers and mass market stores • Apparel and footwear stores • Electronics stores • Toy and Crafts stores • Online retailers and e-commerce marketplaces • Direct-to-consumer (DTC)
Notable successes
• 🏙️ #1 Role-Playing Game on Roblox: The most-played social sandbox city roleplay experience. • 📊 72B+ Lifetime Visits: One of the most visited experiences in Roblox history. * 🚀 1.5B Monthly Visits: Massive recurring engagement every single month. * 👥 160M+ Monthly Players: A global community playing and roleplaying daily. Brookhaven’s audience spans a broad global player base, with especially strong engagement among kids, teens, and young creators. Brand partnerships should feel playful, social, and story-driven — empowering fans to express themselves and bring Brookhaven into their everyday lives. We prioritize collaborations that celebrate creativity, community, and long-term brand building.