Hey Bear Sensory
At Hey Bear Sensory we love bringing smiles to all with our colourful world of cute characters! Playful and bright Dancing Fruit and Funky Veggies, including fan favourite, Avocadosaurus bring the fun and energy to playtime, then our dreamy and relaxing Mindful Moon and Sleepy Stars will be there to wind down for bedtime! Our brand hero, the beloved black and white bear introduces every video and joins in the fun along the way. With over 3.6 million YouTube subscribers and 3.1 billion total views (and counting),we’ve become a leading source of sensory-based content for families worldwide. In 2024 we were invited on to American Airlines in flight entertainment where we remain a popular source of content for many families on board. Launching in 2026 a range of baby toys from Kidz Toys and a touch and feel sensory book from Odd Dot, a subsidiary of McMillan Publishing.
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Target audience
Gender
Male
Female
Other
Age group
Infant/toddler (0-3)
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
Accessories Apparel Electronics & Accessories Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other
Channels of distribution
• Online Retailers / ECommerce • DTC • Department Stores • Mid-Tier Department Stores • Mass Market Stores • Grocery • Specialty • Other
Notable successes
🏆 3 Billion Views on YouTube 195 Million watch time hours in 2024 📈 3.5 Million Subscribers 60% Female 40% Male 📊 50% of audience from USA 370M US views in the last 365 days 👍 80% of views are on TV's 131M views on a TV in the last 365 days