True and the Rainbow Kingdom has quickly built a massive and dedicated global following with its timely message of empowering children to be mindful, courageous and respectful of all living things. True is everything you would want in a hero – she doesn’t wield a sword or wave a wand; instead, it’s her kindness and compassion that makes her aspirational for boys and girls all over the world.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Slightly more value-focused than high-end department stores. Ex: Kohl’s, and Dillard’s.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Stores focused on specific product verticals or hobbies.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Selling directly to consumers without 3rd-party retailers. Ex.: Brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

True and the Rainbow Kingdom

True and the Rainbow Kingdom has quickly built a massive and dedicated global following with its timely message of empowering children to be mindful, courageous and respectful of all living things. True is everything you would want in a hero – she doesn’t wield a sword or wave a wand; instead, it’s her kindness and compassion that makes her aspirational for boys and girls all over the world.

We are looking for sleepwear partners around the world to join our roster of great licensees.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and Outlet Malls.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sleepwear

True and the Rainbow Kingdom has quickly built a massive and dedicated global following with its timely message of empowering children to be mindful, courageous and respectful of all living things. True is everything you would want in a hero – she doesn’t wield a sword or wave a wand; instead, it’s her kindness and compassion that makes her aspirational for boys and girls all over the world.

We are looking for plush partners around the world to join our roster of great licensees.

Stores focused on broad reach and/or price sensitivity.

Plush

True and the Rainbow Kingdom has quickly built a massive and dedicated global following with its timely message of empowering children to be mindful, courageous and respectful of all living things. True is everything you would want in a hero – she doesn’t wield a sword or wave a wand; instead, it’s her kindness and compassion that makes her aspirational for boys and girls all over the world.

We are looking for accessory partners around the world to join our roster of great licensees. Hair Accessories, Jewelry, etc...


Accessories 

True and the Rainbow Kingdom has quickly built a massive and dedicated global following with its timely message of empowering children to be mindful, courageous and respectful of all living things. True is everything you would want in a hero – she doesn’t wield a sword or wave a wand; instead, it’s her kindness and compassion that makes her aspirational for boys and girls all over the world.

We are looking for additional publishing partners around the world to bring great stories and fun activities to kids.

Publishing

True and the Rainbow Kingdom has quickly built a massive and dedicated global following with its timely message of empowering children to be mindful, courageous and respectful of all living things. True is everything you would want in a hero – she doesn’t wield a sword or wave a wand; instead, it’s her kindness and compassion that makes her aspirational for boys and girls all over the world.

We are looking for apparel partners around the world to join our roster of great licensees.

Apparel

True and the Rainbow Kingdom has quickly built a massive and dedicated global following with its timely message of empowering children to be mindful, courageous and respectful of all living things. True is everything you would want in a hero – she doesn’t wield a sword or wave a wand; instead, it’s her kindness and compassion that makes her aspirational for boys and girls all over the world.

We are looking for party supply partners around the world to join our roster of great licensees.


True and the Rainbow Kingdom

Gallery

Product categories

Channels of distribution