Pathfinder
A world of adventure awaits, and it needs you to be the hero of the story. Pathfinder is a fantasy tabletop roleplaying game in which you tell heroic tales in a world of quests, magic, monsters, and treasures. Taking on the role of brave adventurers fighting to survive against the forces of magic and evil, players shape the story through their choices and the roll of the dice, determining how each adventure unfolds. The Pathfinder setting has grown into a global phenomenon, currently translated into eight languages and licensed for comic book series, graphic novels, toys, apparel, computer games, and more.
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Target audience
Gender
Male
Female
Age group
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
• Accessories • Apparel • Domestics • Electronics & Accessories • Food & Beverages • Footwear • Furniture & Home Furnishings • Gifts & Novelties • Health & Beauty • Housewares • Publishing • Sporting Goods • Stationery & Paper • Pets • Seasonal & Celebrations • Location Based Entertainment • Open to Other Off Limits: Video games, Movies/TV shows
Channels of distribution
• Mass merchandisers and mass market stores • Department stores • Mid-tier department stores • Value retailers and dollar stores • Off-price retailers and factory outlets • Warehouse or membership clubs • Online retailers and e-commerce marketplaces • Direct-to-consumer (DTC) • Specialty
Notable successes
• ⚔️ One of the World’s Leading Tabletop RPG Franchises: Pathfinder is one of the most successful tabletop role-playing game brands ever created and has remained a top competitor in the category for more than 15 years. • 🥇 Best-Selling RPG in Multiple Years: Pathfinder was the top-selling tabletop RPG across multiple reporting periods, becoming one of the few franchises to surpass Dungeons & Dragons in sales. • 🎲 Award-Winning Second Edition: Pathfinder Second Edition has earned numerous accolades, including ENNIE Awards and recognition as Tabletop RPG of the Year. 🎮 Expanded Into Video Games: The franchise has successfully expanded into gaming with hit titles including Pathfinder: Kingmaker and Pathfinder: Wrath of the Righteous*. • 🎥 4.6M+ YouTube Views: Video content spanning actual play, game tutorials, product reveals, and community engagement has surpassed 4.6 million lifetime views. • 💬 300K+ Reddit Community Members: The Pathfinder subreddit community exceeds 306,000 members, making it one of the largest tabletop RPG communities online.