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The Walking Dead

Publishing

We shocked the world when we brought the undead to life from comic to screen as the #1 television show on cable. Ever. As the top-rated cable series for a whopping nine seasons, The Walking Dead was truly the first show of its kind, an unprecedented juggernaut with a streak of 75 straight episodes of over 10 million same-day viewers — bringing unfiltered undead gore and postapocalyptic devastation to audiences across the globe. Now with seven shows across the mega-franchise, with the newest installment shattering streaming records, and more in development, The Walking Dead lives on.



Target audience

Gender

Male

Female

Other

Age group

Young Adult (20-25)

Adult (26+)


Product categories

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other

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Channels of distribution

• Off-price Retailers

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Notable successes

🏆 Cable Record Breaker #1 most watched basic cable show in U.S. history 👍 Netflix Powerhouse #1 most watched serialized show globally on Netflix 📊 Global Phenomenon $3B+ in revenue generated worldwide 📈 Comic Bestseller 45M+ Walking Dead comics sold worldwide

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