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The Walking Dead

Publishing

Why partner with The Walking Dead?

We shocked the world when we brought the undead to life from comic to screen as the #1 television show on cable. Ever. As the top-rated cable series for a whopping nine seasons, The Walking Dead was truly the first show of its kind, an unprecedented juggernaut with a streak of 75 straight episodes of over 10 million same-day viewers — bringing unfiltered undead gore and postapocalyptic devastation to audiences across the globe. Now with seven shows across the mega-franchise, with the newest installment shattering streaming records, and more in development, The Walking Dead lives on.


How do I license The Walking Dead?

To license The Walking Dead, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the The Walking Dead page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male

Female

Other

Age group

0–3

3–12

13–19

20–25

26+


Product categories

Accessories Apparel Domestics Electronics & Accessories Food & Beverages Footwear Furniture & Home Furnishings Gifts & Novelties Health & Beauty Housewares Infant Products Publishing Sporting Goods Stationery & Paper Toys & Games Video Games / Software / Interactive Pets Seasonal & Celebrations Location Based Entertainment Open to Other

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Channels of distribution

• Off-price Retailers

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Notable successes

🏆 Cable Record Breaker #1 most watched basic cable show in U.S. history 👍 Netflix Powerhouse #1 most watched serialized show globally on Netflix 📊 Global Phenomenon $3B+ in revenue generated worldwide 📈 Comic Bestseller 45M+ Walking Dead comics sold worldwide

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