MENSA
Why partner with MENSA ?
Mensa is the world’s largest and oldest high-IQ society, founded in 1946 in England by Roland Berrill and Dr. Lancelot Ware. It is a non-profit, non-political, and non-religious organization open to individuals who score in the top 2% on approved intelligence tests. Mensa’s mission is to identify and foster human intelligence for the benefit of humanity, encourage research into intelligence, and provide a stimulating intellectual and social environment for its members. With over 150,000 members across more than 90 countries, Mensa includes people of all ages and backgrounds. Members connect through special interest groups (SIGs), local gatherings, publications, and events. The Mensa Foundation also supports scholarships, gifted youth programs, and scientific research.
How do I license MENSA ?
To license MENSA , sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the MENSA page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
124 categories across 18 families
Accessories
32
Apparel
43
Domestics
Open to all
Electronics & Accessories
Open to all
Footwear
Open to all
Furniture & Home Furnishings
Open to all
Gifts & Novelties
Open to all
Health & Beauty
Open to all
Housewares
Open to all
Infant Products
Open to all
Publishing
Open to all
Sporting Goods
Open to all
Stationery & Paper
Open to all
Toys & Games
Open to all
Video Games / Software / Interactive
28
Pets
Open to all
Seasonal & Celebrations
Open to all
Location-Based Entertainment
7
Channels of distribution
13 channels across 3 groups
Mass-market and value
6
Specialty
4
Digital and remote
3
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