Common Quails
Common Quails is a character-driven IP rooted in an ongoing comic series set in a tranquil, playful backyard world. Through short, self-contained stories and visual gags, the characters capture emotionally familiar everyday moments with quiet humor. While the comics introduce the world, the characters are designed to stand independently across products and platforms. Their simple, expressive personalities allow audiences of all ages to instantly connect, making the IP adaptable for publishing, merchandise, and licensing.
Gallery
Target audience
Gender
Male
Female
Age group
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
• Toys & Plush: Plush toys, Mini collectible figures, Wooden toys, Soft sensory toys, DIY craft kits • Stationery & Paper Goods: Notebooks & journals, Memo pads, Greeting cards, Calendars & planners, Washi tape, Stickers, Art prints • Home & Lifestyle: Mugs & drinkware, Ceramics, Tea towels, Throw pillows, Blankets, Wall art, Dest accessories • Apparel & Accessories: T-shirts, Sweatshirts, Tote bags, Socks, Caps, Enamel pins, Phone cases • Publishing: Board books, Picture books, Comic collections, Activity books, Coloring books • Eco & Sustainable Goods: Reusable bags, Stainless tumblers, Bamboo tableware, Recycled stationery, Sustainable home goods • Digital Products: Digital stickers, Wallpapers, Animated GIF packs, Printable planners, Mobile themes • Seasonal & Gifting: Holiday ornaments, Gift sets, Limited edition drops, Subscription boxes
Channels of distribution
• Specialty retail and independent boutiques • Museum and gift shops • Bookstores and stationery retailers • Lifestyle and home goods retailers • Online direct-to-consumer (brand and partner e-commerce) • Select sustainable and eco-focused retailers