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Route 66

Lifestyle

Why partner with Route 66?

When the mother road calls, you go. Route 66, the mother road, spawned an era that is packed to its rafters with adventure, prose, poetry, tragedy, and an unquenchable thirst to be on the road. To ride. To drive. To just follow the road. Wherever it leads. Because wherever it took you, you came back richer in stories, memories, and experience. When the mother road calls, you go. Route 66, the mother road, spawned an era that is packed to its rafters with adventure, prose, poetry, tragedy, and an unquenchable thirst to be on the road. To ride. To drive. To just follow the road. Wherever it leads. Because wherever it took you, you came back richer in stories, memories, and experience.


How do I license Route 66?

To license Route 66, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Route 66 page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Product categories

• Accessories • Apparel • Domestics • Electronics & Accessories • Food & Beverages • Footwear • Furniture & Home Furnishings • Gifts & Novelties • Health & Beauty • Housewares • Infant Products • Publishing • Sporting Goods • Stationery & Paper • Toys & Games • Video Games / Software / Interactive • Pets • Seasonal & Celebrations • Location Based Entertainment • Open to Other

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Channels of distribution

• Department Stores • Mid-Tier Department Stores • Online Retailers / ECommerce • DTC • Mass Market Stores • Off-price Retailers • Grocery • Specialty • Gaming / Digital / Metaverse • Value Retailers • Other

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Notable successes

• 🏆 Comprehensive Style Guide 394 artworks, 54 high-res photos, 375 pages, and 28GB of Route 66 design assets

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Looking for more?

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