AWA
Launched on Instagram in 2017, our global Community has since grown to encompass over 2 million enthusiastic Adventurers. AWA serves as an expansive crowd-sourced but singularly curated catalog of visually striking and historically distinctive destinations. With thousands of stories and zero selfies, AWA has become the definitive aesthetic resource of real life locations seemingly plucked from the imagined worlds of Wes Anderson. AWA seeks like-minded partners in our ongoing effort to elevate and excite the Community through authentic and organic storytelling.
Gallery
Target audience
Gender
Male
Female
Age group
Young Adult (20-25)
Adult (26+)
Teen (13-19)
Product categories
• Accessories: Sunglasses, Scarves, Belts, Backpacks, Crossbody Bags, Mini Backpacks, Wallets, Travel Accessories, Keychains, Jewelry, Buckles & Accessories, Ties / Bowties, Gloves, Optical Glasses, Adult Watches, Watch Accessories, Luggage, Umbrellas, Iron-On Patches • Domestics: Blankets / Throws, Bedding Sets, Beach Towels, Outdoor Rugs • Electronics & Accessories: Portable Chargers, Car Chargers, Headphones, Backpack, Messenger Bags, Briefcases, Rolling Laptop Bags • Furniture & Home Furnishings: Wall Art, Canvas Prints, Framed Art, Decorative Items, Decorative Figurines, Clocks, Vases, Mirrors, Lighting, Indoor Tents / Teepees • Gifts & Novelties: Souvenirs, Memorabilia, Collectibles, Magnets, Limited Edition Items, Event Merchandise, Picture Frames, Personalized Gifts, Customizable Items • Housewares: Mugs, Glassware, Tumblers, Water Bottles, Bottle Openers, Bottle Stoppers, Hand Tools, Tool Boxes • Sporting Goods: Camping Equipment, Hiking Gear, Cycling Accessories, Fishing Gear, Athletic Gear, Tents, Sleeping Bags, Camping Chairs, Hammocks, Picnic Sets, Bicycles, Bicycle Helmets, Scooters (non-electric), Roller Skates, Snowboards / Skis, Surfboards, Boogie Boards, Kayaks, Swimming Gear, Golf Clubs, Golf Bags & Accessories • Stationery & Paper: Mechanical Pencils, Wooden Pencils, Colored Pencils, Sketching Pencils, Writing Paper, Letterhead, Envelopes, Planners, Notebooks, Drawing Pads, Markers, Crayons, Pens, Stamps, Greeting Card Sets, Posters • Toys & Games: Model Kits, Building Sets, Board Games, Strategy Games, Family Games, Brain Teasers, Kites, Arts & Activity Sets, STEM Toys, Collectible Coins, Trading Cards • Seasonal & Celebrations: Ornaments, Christmas Tree Decoration, Indoor Seasonal Décor, Greeting Cards, Gift Bags / Gift Wrap • Location Based Entertainment: Parks, Experiences, Hotels, Restaurants, Cinemas, Pop-Ups
Channels of distribution
• Mass merchandisers and mass market stores • Apparel and footwear stores • Fast Fashion Retailers • Sporting goods and outdoors stores • Online retailers and e-commerce marketplaces • Duty-free and travel retail • Travel hubs and rest areas • Art galleries and museums
Notable successes
WEBSITE & SOCIAL PERFORMANCE • 👥 2M Active Followers • 👀 250K+ Average Impressions Per Post • 👀 100K+ Monthly Site Views • 🏆 2022 Webby Award Winner PARTNERSHIPS & COLLABORATIONS • 🌟 Global Brand Collaborations Across Luxury, Travel & Culture: Partners include Prada, Hendrick’s Gin, Singapore Tourism, Vienna Tourism, Caviar, Swiss, Hotels.com, Sotheby’s, Shinola, Persol, YETI, Skyscanner, VisitDenmark, and more. EXHIBITIONS & EXPERIENCES • 🎟 1M+ Tickets Sold Globally: Large-scale exhibition footprint. • ⏱ 90+ Minute Average Time Spent: Deep audience engagement per visit. • 🌏 16 Exhibitions Held Globally: Across major international cities. • 📍 Cities Include: London · Seoul (2x) · Los Angeles · Tokyo (2x) · Shenzhen · Melbourne ACCIDENTALLY WES ANDERSON - BOOK (AWA) • 📖 500K+ Copies Sold Worldwide: International publishing success. • ⭐ 4,400+ 5-Star Amazon Reviews: Strong consumer validation. • 🏆 New York Times Bestseller: Recognized national book sales milestone. • 🏅 Barnes & Noble “Book of the Year” Finalist: Major retail recognition.