AWA
Why partner with AWA?
Launched on Instagram in 2017, our global Community has since grown to encompass over 2 million enthusiastic Adventurers. AWA serves as an expansive crowd-sourced but singularly curated catalog of visually striking and historically distinctive destinations. With thousands of stories and zero selfies, AWA has become the definitive aesthetic resource of real life locations seemingly plucked from the imagined worlds of Wes Anderson. AWA seeks like-minded partners in our ongoing effort to elevate and excite the Community through authentic and organic storytelling.
How do I license AWA?
To license AWA, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the AWA page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Age group
0–3
3–12
13–19
20–25
26+
Product categories
115 categories across 11 families
Accessories
19
Domestics
4
Electronics & Accessories
6
Furniture & Home Furnishings
10
Gifts & Novelties
9
Housewares
8
Sporting Goods
21
Stationery & Paper
16
Toys & Games
11
Seasonal & Celebrations
5
Location-Based Entertainment
6
Channels of distribution
8 channels across 5 groups
Mass-market and value
1
Specialty
3
Digital and remote
1
Experiential, travel, and temporary
2
Institutional and educational
1
Gallery
Notable successes
WEBSITE & SOCIAL PERFORMANCE • 👥 2M Active Followers • 👀 250K+ Average Impressions Per Post • 👀 100K+ Monthly Site Views • 🏆 2022 Webby Award Winner PARTNERSHIPS & COLLABORATIONS • 🌟 Global Brand Collaborations Across Luxury, Travel & Culture: Partners include Prada, Hendrick’s Gin, Singapore Tourism, Vienna Tourism, Caviar, Swiss, Hotels.com, Sotheby’s, Shinola, Persol, YETI, Skyscanner, VisitDenmark, and more. EXHIBITIONS & EXPERIENCES • 🎟 1M+ Tickets Sold Globally: Large-scale exhibition footprint. • ⏱ 90+ Minute Average Time Spent: Deep audience engagement per visit. • 🌏 16 Exhibitions Held Globally: Across major international cities. • 📍 Cities Include: London · Seoul (2x) · Los Angeles · Tokyo (2x) · Shenzhen · Melbourne ACCIDENTALLY WES ANDERSON - BOOK (AWA) • 📖 500K+ Copies Sold Worldwide: International publishing success. • ⭐ 4,400+ 5-Star Amazon Reviews: Strong consumer validation. • 🏆 New York Times Bestseller: Recognized national book sales milestone. • 🏅 Barnes & Noble “Book of the Year” Finalist: Major retail recognition.