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UCLA

Other

Why partner with UCLA?

Rooted in Los Angeles, UCLA is a global symbol of academic prestige and the aspirational laid-back sophistication of California. With more than 100 years of celebrated athletic achievements, groundbreaking research, and cultural influence, UCLA has built a legacy of success. But our definition of "champion" goes far beyond the scoreboard—it includes Nobel Laureates, civil rights leaders, filmmakers, astronauts, and changemakers who have reshaped their fields.


How do I license UCLA?

To license UCLA, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the UCLA page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.


Target audience

Gender

Male
Female

Age group

0–3

3–12

13–19

20–25

26+


Product categories

18 categories across 18 families

Accessories

Open to all

Apparel

Open to all

Domestics

Open to all

Electronics & Accessories

Open to all

Food & Beverages

Open to all

Footwear

Open to all

Furniture & Home Furnishings

Open to all

Gifts & Novelties

Open to all

Health & Beauty

Open to all

Housewares

Open to all

Infant Products

Open to all

Publishing

Open to all

Sporting Goods

Open to all

Stationery & Paper

Open to all

Toys & Games

Open to all

Video Games / Software / Interactive

Open to all

Pets

Open to all

Seasonal & Celebrations

Open to all


Channels of distribution

5 channels across 2 groups

Mass-market and value

3

Mass merchandisers and mass-market stores
Department stores
Mid-tier department stores

Digital and remote

2

Online retailers and e-commerce marketplaces
Direct-to-consumer (DTC)


Notable successes

🏆 Brand Stats Rated #1 Public University 7 Years Consecutively

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