SmartSweets
Sweet. Bold. First. Founder Tara Bosch saw a white space for better-for-you candy in 2016 and since then, SmartSweets has kicked over 6 billion grams of sugar, making it a force of change in the food industry. A female-founded and female-led brand, SmartSweets boasts +70% of staff identifying as female and a board of directors comprised of 100% females. With +20 flavors and formats, and innovation continuously evolving, there is truly no brand that can compete in this space. SmartSweets is the #1 better-for-you candy brand, with top dollar share in the non-chocolate candy category. SmartSweets connects with and activates young consumers like no other candy brand, over-indexing across multiple consumer segments—particularly millennials who first embraced the brand as a personal indulgence and now purchase it for their families as their lifestyles evolve, driving incremental sales and brand salience. SmartSweets is distributed in +55,000 stores across the US and Canada, including but not limited to: Whole Foods, Target, Walmart, Amazon, Kroger, Publix, Walgreens, CVS, Costco and BJs. Innovation and brand equities include: Up to 92% less sugar than traditional candy No added sugars No artificial sweeteners 92% less sugar No sugar alcohols added Plant-based Gluten-free
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Target audience
Gender
Male
Female
Other
Age group
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Product categories
• Frozen Desserts & Novelty • Snacks & snackable pantry items • Better-for-you sodas & beverages • Better-for you spreads & toppings • Lunchbox solutions • Hydration & Supplements • Baking Mixes & Baking Pantry (Jello, pudding) • Functional pantry staples (sweeteners, baking alternatives) • Beauty & Personal Care • Apparel • Accessories • Holiday Activations (Easter, Halloween, Christmas)
Channels of distribution
SmartSweets is distributed in over 55,000 stores across the U.S. and Canada, including Whole Foods Market, Target, Amazon, Walmart, Kroger, Wegmans, Albertsons, Safeway, Publix, Costco Wholesale, Walgreens, CVS, Meijer, Sobeys, Loblaw Companies, and BJ’s Wholesale Club. • Mass merchandisers and mass market stores • Grocery and supermarkets • Apparel and footwear stores • Beauty and personal care stores
Notable successes
• 🍬 6B+ Grams of Sugar Removed from Diets: Cumulative sugar reduction achieved through SmartSweets products. • 🥇 #1 Better-For-You Non-Chocolate Candy Brand: Leads BFY non-chocolate candy dollar share. • 🏬 55,000+ Retail Doors Across U.S. & Canada: Available at Whole Foods, Target, Amazon, Walmart, Kroger, Costco, CVS, Walgreens & more. • 🎉 20+ Flavors & Formats: From everyday SKUs to seasonal and limited-time offerings. • ⭐ 1,500+ Celebrity Fans: Organic brand affinity across entertainment, wellness & fashion. • 📰 Featured in Major Media: Fortune · Forbes · NY Post · PopSugar · Cosmopolitan · Women’s Health.