Conan the Barbarian
Why partner with Conan the Barbarian?
Conan the Barbarian is a definitive icon of the fantasy genre, portrayed as a brooding, primal warrior who relies on strength, cunning, and a pragmatic sense of honor to survive a prehistoric, brutal world. Unlike the noble knights of high fantasy, Conan is a complex antihero, a thief, pirate, mercenary, and eventually a king, whose character is defined by a deep distrust of "civilized" corruption and a philosophy of living fiercely in the moment. His cultural impact is staggering; he popularized the archetype of the lone barbarian warrior that has since permeated every corner of pop culture, from the legendary artwork of Frank Frazetta to the career-launching 1982 film performance by Arnold Schwarzenegger. Beyond the screen, Conan’s legacy serves as the blueprint for countless fantasy tropes in gaming (such as the Dungeons & Dragons Barbarian class) and literature, establishing a gritty, action-oriented alternative to the epic high fantasy of Tolkien that continues to resonate as a symbol of primal individual freedom.
How do I license Conan the Barbarian?
To license Conan the Barbarian, sign up for a Negosh account and complete your company profile with your product categories, territories, and other helpful information. Search for the Conan the Barbarian page on Negosh and submit a deal proposal outlining the products, territories, and terms you have in mind. Your company then goes through an automated qualification process, and once you're qualified, your proposal is forwarded. Negotiations continue in your Negosh deal room until the licensing agreement is closed.
Target audience
Gender
Male
Female
Age group
0–3
3–12
13–19
20–25
26+
Product categories
• Fitness • Apparel • Alcoholic beverages • Open to propositions \OFF LIMITS\: Movies, TV, Comics, Books, Video Games
Channels of distribution
• Mass merchandisers and mass market stores • Department stores • Mid-tier department stores • Value retailers and dollar stores • Grocery and supermarkets • Apparel and footwear stores • Fast Fashion Retailers • Electronics stores • Sporting goods and outdoors stores • Toy and Crafts stores • Online retailers and e-commerce marketplaces • Direct-to-consumer (DTC)
Gallery
Notable successes
• 📅 90+ Years of Franchise History: Created by Robert E. Howard in the 1930s; a century-spanning IP. • 👥 78M Addressable Audience (U.S. Alone): Based on market research across huge, casual, and dormant fans. • 📚 Top-10 Best-Selling Comics (Worldwide): Conan consistently ranks among global comic sales leaders. • 🎥 Blockbuster Film Seen by Millions: Conan the Barbarian (1982) launched Arnold Schwarzenegger to stardom. • 🎮 4 Major Games Launched Since 2008: Titles have reached tens of millions of gamers. • 🧱 25M+ Roblox Activations in 3 Months: Introduced Conan to a new generation of young fans.