CapyFun's TikTok (@hicapybara) has surpassed 403K followers!

CapyFun, bringing the calm and charm of capybaras with everything from books and animations to accessories, toys, stationery, apparel, and more into your everyday life.

Stores focused on broad reach and/or price sensitivity.

All current and future distribution channels in Mass-market and value.

Large, big-box retailers that carry a broad range of products. Ex: Walmart, Target, and Tesco.

Traditional, multi-category stores with mid-to-high price ranges. Ex: Macy’s, Bloomingdale’s, and John Lewis.

Slightly more value-focused than high-end department stores. Ex: Kohl’s and Dillard’s.

Extreme value-focused retailers offering low-priced goods. Ex: Dollar General, Family Dollar, and Poundland.

Sell surplus or out-of-season merchandise at lower prices. Ex: T.J. Maxx, Ross, Marshalls, and outlet malls.

Bulk or club buying model with membership-based retail. Ex: Costco, Sam’s Club, and BJ’s Wholesale Club.

Primarily food-focused, but often include general merchandise sections. Ex: Kroger, Whole Foods, and Carrefour.

Stores focused on specific product verticals or hobbies.

All current and future distribution channels in Specialty.

Focused on clothing, footwear, and athleisure for men, women, and children. Ex: Gap, Foot Locker, Lululemon, Uniqlo, H&M.

Trend-driven apparel retailers offering affordable, frequently updated collections. Ex: H&M, Zara, SHEIN, Forever 21, Primark, Fashion Nova.

Sell consumer electronics, appliances, and tech accessories. Ex: Best Buy, MediaMarkt, Currys, B&H Photo.

Specialize in hardware, tools, appliances, and home renovation materials. Ex: Home Depot, Lowe’s, B&Q, Menards.

Specialty retailers serving hobbyists and collectors with model kits, tabletop games, trading cards, and hobby supplies.

Offer cosmetics, skincare, haircare, and grooming products. Ex: Sephora, Ulta Beauty, Bluemercury.

Retailers offering medicines, health and wellness products, personal care items, and everyday essentials.

Sell products for fitness, outdoor recreation, and sports. Ex: Dick’s Sporting Goods, REI, Academy Sports.

Focused on toys, games, crafts, and educational play. Ex: Toys “R” Us, The Entertainer, LEGO, Learning Express, Michaels.

Sell stationery, electronics, furniture, and business supplies. Ex: Staples, Office Depot, OfficeMax.

Specialize in pet food, supplies, and accessories. Ex: PetSmart, Petco, Chewy.

Provide vehicle parts, tools, and maintenance products. Ex: AutoZone, Pep Boys, Advance Auto Parts, O’Reilly.

Retailers focused on homeware, décor, and design-led lifestyle goods, including curated concept stores. Ex: Crate & Barrel, MoMA Design Store, John Derian, Selfridges Home, and independent concept shops.

Retailers focused on books, magazines, and periodicals, including chain and independent bookshops and newsstands. Ex: Barnes & Noble, Waterstones, Books-A-Million, and airport newsstands.

Retailers selling giftware, souvenirs, and impulse-purchase gifts outside museums or event venues. Ex: Hallmark, airport and tourist gift shops, and hotel gift boutiques.

Specialty retailers not covered by a more specific specialty category, including independent boutiques, single-location stores, and regional specialty chains. Use this option only when none of the specific specialty categories applies.

All current and future distribution channels in Digital and remote.

Online reselling platforms. Depop, TheRealReal.

Broad online marketplaces, often with global reach. Ex.: Amazon, eBay, Alibaba, and Mercado Libre.

Selling directly to consumers without 3rd-party retailers. Ex.: brand-owned e-commerce sites, subscription boxes (Dollar Shave Club), and brand pop-ups.

Virtual marketplaces that sell digital goods (NFTs, in-game items, etc.). Ex.: Fortnite Item Shop, Roblox, and Decentraland.

Television-based retail where products are demonstrated live. Ex.: QVC, HSN, and ShopHQ.

Traditional channels that use print catalogs or phone sales. Ex.: L.L.Bean, Lands’ End (historically), and Fingerhut.

Curated products delivered periodically to subscribers. Ex.: Loot Crate, BarkBox, and FabFitFun.

Social and video-driven e-commerce that enables real-time interaction. Ex.: Instagram Live Shopping, TikTok Live, and Taobao Live.

Online storefronts and platforms selling products printed or produced only after an order is placed. Examples include made-to-order apparel, posters, mugs, and books.

Location-based, seasonal, or immersive selling.

All current and future distribution channels in Experiential, travel, and temporary.

Retailers located in airports, on cruise ships, and in international travel hubs offering tax-free or travel-exclusive products. Ex: Duty Free Americas, DFS Group, Heinemann, Dufry, World Duty Free.

Temporary retail spaces for brand collaborations, product launches, or holiday seasons.

Quick-stop retailers focusing on snacks, beverages, and everyday essentials. Ex.: 7-Eleven, Circle K, and Wawa.

On-site stores that sell event-exclusive or licensed merchandise. Ex.: stadiums, arenas, theme parks, concerts, and museums.

Retail outlets serving travelers may offer branded or licensed items aimed at tourists or commuters. Ex.: highway rest stops, state-run rest areas, service stations, bus or train stations, and airports.

Automated self-service machines selling products without staffed checkout. Examples include snacks, beverages, personal care items, and collectibles in public venues.

Interactive or immersive retail experiences that blend entertainment with shopping. Often used for brand-building, product launches, or fan engagement. Ex.: Crayola Experience, Netflix House, and theme-based immersive pop-ups.

Sales through schools or public institutions.

All current and future distribution channels in Institutional and educational.

Retailers within museums and galleries offering licensed prints, books, and collectibles tied to art, history, or exhibits. Ex: MoMA Design Store, The Met Store, Tate Modern Shop.

Educational institutions and affiliated stores offering licensed books, media, and classroom materials. Ex: Scholastic Book Fairs, Follett, Junior Library Guild.

Business-driven or high-volume distribution.

All current and future distribution channels in Wholesale, B2B, and corporate.

Person-to-person sales models where independent sellers market and distribute products directly to consumers, often through home parties or social networks. Ex: Avon, Tupperware, Mary Kay, Scentsy, Amway.

Middlemen distributing to smaller retailers or specialized markets. This may include licensing agents or brokers that handle bulk transactions.

Companies that purchase branded or licensed products for employee gifts, promotions, etc.

CapyFun

CapyFun is a rapidly growing global character IP built around the universally loved capybara, combining storytelling, illustration, and animation to deliver a message of calm, creativity, and everyday joy. Developed by author and illustrator Helen H. Wu, the brand has evolved from children’s books into a multi-category lifestyle property with a strong emotional connection that resonates across both kids and adults. With a robust digital footprint including millions of social impressions and partnerships with leading global retailers and brands such as ZARA, H&M, and Target, CapyFun has demonstrated strong cross-category appeal and international reach.

We are seeking licensing partners to develop toys and games that translate CapyFun’s gentle humor, cozy aesthetic, and imaginative world into engaging play experiences. With a growing library of original characters, over 1,000 design assets, and a proven ability to connect with global audiences, CapyFun offers a unique platform for toy and game products that combine emotional storytelling with playful, feel-good entertainment.

Bring CapyFun to Life Through Toys & Games

We are looking for innovative licensees to produce and sell high-quality jigsaw puzzles featuring CapyFun’s adorable and charming capybara-themed artwork. With a focus on cute, whimsical, cozy, and engaging designs, these puzzles will bring joy to puzzle lovers of all ages while celebrating the relaxing and lovable charm of capybaras.

Our vision is to create a unique and delightful puzzle collection that captures the heartwarming essence of CapyFun. Whether for casual puzzlers or dedicated collectors, these puzzles will offer a fun, stress-relieving experience that showcases both creativity and quality.
Join us in bringing these captivating capybara puzzles to life! Inquire now to explore this exciting opportunity and collaborate with us on this one-of-a-kind product line.

Capybara Puzzle

We are excited to offer the opportunity for innovative licensees to develop a line of keychains, stickers, totes, stationery and paper products featuring the beloved Capybara–CapyFun brand. With their cute and chill personalities, capybaras have won the hearts of fans around the world. CapyFun features cute capybara designs which will bring capybara chill to your everyday life. 
This initiative involves creating high-quality, delightful keychains, stickers, totes, notebooks, journals, planners, pens/writing utensils and other paper goods that embody the playful and chill spirit of capybara.

Age target 8+

Inquire now to explore this fantastic opportunity and collaborate with us in bringing the CapyFun and Capybara keychains, stickers, totes, stationery and paper products line to life!

CapyFun

Why partner with CapyFun?

How do I license CapyFun?

Target audience

Product categories

Channels of distribution

Gallery

Notable successes

CapyFun

Why partner with .css-1s6x9ij{color:#5246DE;}CapyFun?

How do I license CapyFun?

Target audience

Product categories

Channels of distribution

Gallery

Notable successes

Why partner with CapyFun?