Calm.com
Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across nearly 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and resources from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including Calm Sleep and evidence-based solutions like Calm Health, which is offered through employers, health plans and providers and designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 26 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com.
Gallery
Target audience
Gender
Male
Female
Other
Age group
Kids (3-12)
Teen (13-19)
Young Adult (20-25)
Adult (26+)
Infant/toddler (0-3)
Product categories
• Sleep • Sensory (Personal Care) • Tech (Wearables, Gadgets) • Apparel • Food & Beverage • Health & Beauty • Home (Fragrance, furnishings) • Pets • Publishing • Toys & Plush • Travel • Experiential: Hospitality, Airports, Cruises, Concerts/Festivals, Museums • Open to Other
Channels of distribution
Depends on Product and Category • DTC • eCommerce • Mass • High-end • Specialty • Amazon • No discount channels 
Notable successes
• 🧘 #1 Mindfulness & Mental Wellness App: Category leader for sleep, meditation & relaxation • 📲 180M+ Downloads: Available in 10+ languages across 190+ countries • 💤 35M+ Calm Premium Members: Used daily by individuals, families, and organizations • 💬 20M+ Lifecycle Email Subscribers: Reaching users through blogs, social, and editorial channels • 📺 Featured in TIME 100, SNL & Family Guy: A pop-culture icon and shorthand for calm