Bendy and the Ink Machine
Where it all began. Bendy and the Ink Machine® is an indie first person puzzle-action-horror game with a unique cartoon atmosphere and an intense, frightening story line that keeps players guessing throughout. Originally released in 2017, Bendy and the Ink Machine still sells in record numbers today on Steam, Nintendo, Playstation, Xbox, iOS and Android, and is currently being made into a live-action movie. --- /// Upcoming Beats: /// June 25th, 2026 - Bendy Summer Sales /// February 10th, 2027 - 10th Anniversary
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Target audience
Gender
Male
Female
Age group
Teen (13-19)
Young Adult (20-25)
Product categories
• Accessories • Apparel • Electronics & Accessories • Food & Beverages • Footwear • Furniture & Home Furnishings • Gifts & Novelties • Housewares • Infant Products • Publishing • Sporting Goods • Stationery & Paper • Seasonal & Celebrations • Toys & Games • Open to Other
Channels of distribution
• Direct-to-consumer (DTC) • Mass Market Stores • Department Stores • Online Retailers / ECommerce • Specialty • Gaming / Digital • Other
Notable successes
• The Original Game that Started the Bendy Phenomena • Available Nearly Everywhere on Nintendo, Playstation, Xbox, Steam, iOS and Android • Still the Best Seller on Every Platform • Global Fanbase and Worldwide Recognition • Bendy Games Have Moved Over 33M+ Units • Live Action Movie Currently in Production • Accolades: "Bendy and the Ink Machine looks like one of the scariest - and most visually unique - games yet" - IGN “Inventive first-person horror.” - PC Gamer “Best Horror Game of the Year” - PlayStation LifeStyle “Thrilling and hair-raising for every player!” - ScreenCritics “The art in the game is downright fantastic!" - Game Respawn